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A comprehensive study guide covering revenue management topics like demand, data collection, pricing strategies, distribution channels, and industry-specific terminology. It provides definitions and explanations for key concepts such as trailing period, fixed average, rolling average, minimum length of stay, group rooms pace report, pick up, demand generator, demand drain, upsell, top-down selling, bottom-up selling, attrition, contract rate, negotiated rate, walk, price management, rate code, special event rate, stay restrictions, closed to arrivals, travel wholesaler, global distribution systems, internet distribution system, non-electronic distribution channels, commoditization, proprietary website, net rate, merchant model, referral site, opaque model, consumer-generated media, room-related occupation costs, minimum adr sales point formula, and smerf.
Typology: Exams
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