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An official publication of Cornell University from 1948-1949. It describes the School of Business and Public Administration, its purpose, and requirements for admission. The curriculum aims to develop transferable skills, resourcefulness, and analytical capacity useful in both private business and public service. Admission is open to Cornell students who have completed at least three years of work in one of the University's undergraduate schools or colleges. Tuition and fees are listed for each term.
Typology: Study notes
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1948-
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Faculty
Edm und Ezra Day, Ph.D., L.L.D., President of the University
Paul M artin O ’Leary, Ph.D., Dean of the School and Professor of Economics Wallace Stanley Sayre, Ph.D., Director of Student Personnel and Pro fessor of Administration
Delbert James Duncan, M.B.A., Ph.D., Professor of M arketing and Distribution
Donald English, M.B.A., Professor of Accounting
John Greenwood Brown Hutchins, Ph.D., Professor of Business History and Transportation
W illiam Hartley Shannon, M.B.A., L.L.B., C.P.A. (Kansas), Associate Professor of Accounting
W illiam H erbert Childs, M.A., Associate Professor of Accounting Carl H art Schaaf, Ph.D., Associate Professor of Administration
James W endell Partner, M.B.A., Acting Assistant Professor of Market- ing
HE PRINCIPAL PURPOSE of the School of Business and Public Administration is to give professional training to men and women who want to enter private business or who desire employment with public agencies, federal, state, local, or international. Graduates may anticipate careers as independent business men or with established concerns engaged in a wide range of trade, industry, or finance. Grad uates who have concentrated in Public Adm inistration may enter government or international service as administrative specialists, econ omists, or trade analysts. Both private business and government agencies need increasingly the services of persons who can function usefully in either field. T he School will attem pt to train persons who as they gain experience will develop into genuine leaders, persons who grow into careers instead of men and women who merely hold jobs. Con sequently, the curriculum of the School and its methods of instruction will aim at developing transferable skills, resourcefulness, and analytical capacity useful both in private business and public service rather than mere knowledge of their separate highly specialized and transitory techniques. T he School will attem pt to equip its graduates to deal competently with the varied situations confronting persons who must make practical decisions and carry out programs of action in modern society.
Admission to the work of the first year of the School of Business and Public Adm inistration is open to Cornell students who have completed at least three years’ work in one of the University’s undergraduate schools or colleges and who have arranged with their undergraduate school or college to accept the first year’s work in the School of Business
and Public Adm inistration in satisfaction of all remaining require ments for the student’s baccalaureate degree. Having received that degree, the student may then obtain the Master of Business Adminis tration or Master of Public Adm inistration degree by completing the second year’s work in the School.
Students who have done their undergraduate work away from Cor nell must obtain the baccalaureate degree before entering the School of Business and Public Administration. Cornell students are expected to arrange with their college offices for approval of double registration when applying for admission to the School of Business and Public Administration. It is the student’s obli gation to be sure that he will qualify for his appropriate bachelor’s degree if he completes successfully the first year’s work in the School of Business and Public Administration. T he School will give predom inant weight to the quality of an appli cant’s previous academic record rather than to the particular courses which he has taken. But students who plan to enter the School are urged to include in their undergraduate programs basic courses in Eco nomics, Statistics, and American Government. Students who expect to concentrate in Accounting or Statistics should take as much work in Mathematics as is feasible. Students who intend to specialize in Public Adm inistration should try to include courses in Political Science in their undergraduate programs prior to entering the School. T he School will expect its students to have and to m aintain a command of good oral and w ritten English. Admission application forms may be obtained from the Secretary, School of Business and Public Adm inistration, Cornell University, Ithaca, New York. They should be filled out carefully and completely - and returned to the Secretary. Applications for the academic year 1948- 1949 must be filed by June 1, 1948. W hile the School will receive applications until June 1, 1948, most available places may be filled prior to that date. Consequently, applicants should file applica tions as early as possible. New students will be adm itted to the School only once a year — in the term beginning in September. Applications will be passed upon prom ptly and will either be accepted, rejected, or deferred for further consideration. Applicants who have been either accepted or rejected will be notified promptly. Deferred applicants will be informed as to the approximate date of a final decision on their applications.
Students who have been accepted for admission in the fall term, 1948-1949, should report for registration and assignment to classes on September 20, 1948. Students who are registering at Cornell for the first time must, prior to registration or during the process thereof, (1) make a deposit of $25; and (2) present a certificate of vaccination against smallpox. TH E DEPOSIT: Of the $25 deposit, $12 will be credited as payment of the University m atriculation fee. T he rem aining $13 constitutes a guaranty fund which all students must m aintain and which will be re funded upon graduation or perm anent withdrawal, less any indebted ness to the University. An applicant who has made this deposit in advance of registration and who decides not to enter the School should notify the Secretary of the School immediately and request the return of the deposit. Applications for refund received on or before registra tion day will be granted as a m atter of course. An application for refund received after registration day will not be granted unless the applicant’s failure to m atriculate is due to illness or to some other circumstance beyond his control. Students who have previously m atriculated at Cornell and who have for any reason received a refund of the $13 guaranty fund must rede posit it on or before registration day of their first term in the School. TH E C E R TIF IC A TE OF V A C C IN A TIO N : Every candidate for ad mission who has not previously m atriculated at Cornell is required to present a certificate of vaccination against smallpox. This must certify that within the past five years a successful vaccination has been per formed or three unsuccessful attempts at vaccination have been made. SPECIAL N O T IC E TO W A R VETERAN S: Students who are attend ing the University with the aid of the benefits provided under Public Law 16 or Public Law 346 as amended (the so-called G. I. Bill) do not have to make the $25 deposit nor do they have to present the certificate of vaccination referred to above. They are exempt from both require ments.
T he School of Business and Public Adm inistration confers two degrees, the Master of Business Adm inistration and the Master of Public Administration. T he principal divergence in the courses of study occurs in the work of the second year. Consequently, although every student must indicate, upon entering the School, for which
degree he is a candidate, it is possible to switch to candidacy for the other degree at the beginning of the second year in the School. Candidates for either degree must complete courses carrying a m ini m um of 60 credit hours in the School in order to qualify for the degree.
T uition and fees in the School of Business and Public Administration are as follows for each term (there are two terms of sixteen weeks each in the normal academic year): T uition ........................................................ $275. Laboratory and L ib ra ry ..................... 10. H ealth and In firm ary ......................................................... 15. W illard Straight H a l l ......................................................... 5. Physical Recreation ....................................................... 5. $310. In addition to these term fees, new students must pay the $12 m atricu lation fee and $13 guaranty fund deposit as explained previously under Registration. A graduation fee of $10 must be paid not less than ten days before a degree is to be conferred. For additional inform ation about rules of payment and living costs at Cornell, consult the General Information booklet published by the University.
The First Year. T he work of the first year consists of five courses. T heir aim is to make students proficient to deal with the more specialized problems both of private business and public service which are taken up in the work of the second year. T he first year program reflects one of the School’s basic assumptions—that private business adm inistration and public adm inistration have more common elements than differ ences. In planning its courses the faculty of the School keeps this basic assumption always in mind. T he courses making up the work of the first year are: 1st term 2nd term 100-101. Principles of A d m inistration ............... 3 3 110-111. Principles of Accounting .................... 3 3 170 or 140. Statistics or F in a n c e ........................ 4 140 or 170. Finance or S tatistics ............................ 4 160-161. M arketing .................................................. 3 3 Approved Electives ............... 3 3
The approved electives are to be chosen with the aid of the student’s faculty adviser from the list of other courses offered in the School. In special circumstances the Dean will approve the election of appropriate courses offered in other divisions of the University and recommended by the student’s adviser. The School of Business and Public Adm inistration does not give course credits for work done elsewhere. It does, however, perm it stu dents to substitute electives for required courses when the work of the required course has been substantially covered elsewhere. T he professor in charge of the required course will pass upon all such requests for the privilege of substitution. The Second Year. During the second year all students must complete the following courses: 1st term 2nd term
professional, is designed to prepare the student for a career in public accounting and fulfills the academic requirem ents for the Certified Public Accountant certificate. T he general accounting concentration is flexible depending on the student’s preparation prior to entering the School, and his proposed vocational objective. A student electing the general accounting con centration must fulfill the following requirements:
entering the School, they must take 3 hours’ work in finance beyond the 4-hour first-year required course. They must also take the 6-hour course in Legal Problems of Business (courses 150-151) which other students need not take until the second year. Consequently, students must decide at the beginning of their first year whether they wish to take the special professional accounting concentration. Otherwise they will have to spend an additional year in the School to complete the required work. Finance. (Master of Business Adm inistration degree) T he adm inistration of capital funds has become more and more complex under the impact of declining interest rates and detailed government regulation. Yet the function of properly directing capital funds into investment channels retains its key importance in a country committed predom inantly to private direction of capital investment. T he following program is designed for students who desire training fitting them for such fields as investment banking, investment counsel, investment trusts, security brokerage, the adm inistration of large trust funds or of the endowment funds of institutions, the adm inistration of security holdings of insurance companies, trust departments of com mercial banks, and the adm inistration of savings banks. In the field of public administration, the student concentrating in this field may find opportunities in T he Securities and Exchange Commission, and in the agencies administering state Blue Sky laws. By the inclusion of electives offered in other divisions of the Univer sity, greater emphasis may be placed on the application of advanced statistical methods to research problems. Large private research founda tions and a num ber of public research agencies offer opportunities for trained students in this field. In some cases, such an elective may be substituted for Investm ent Banking in the program below. For students interested in the adm inistration of security holdings or in various investment agencies, Tax Accounting is strongly urged as an elective. 7^ term 2nd term
Business Management. (Master of Business Adm inistration degree) T he program in Business Management is offered in recognition of the high premium which modern business places upon the skills of organizing, planning, coordinating, directing, supervising, analyzing, and evaluating. T he growth in size of business enterprises, their com plexity and specialization, the necessity for rapid and continuous adaptation in policies and methods, the recent trends toward decen tralization in both decision-making and in operations—all place new emphasis upon the over-all knowledge and skills and upon the staff activities assisting in coordination and control. T he concentration in Business M anagement will stress the administrative process as such, particularly in its policy-making and in its unifying and coordinating functions. T he Business M anagement program is arranged to meet the needs of those students who look toward general rather than specialized careers, those who expect to operate businesses of their own, and those who are interested in such positions as staff assistants, management consultants, general supervisors. T he program is also designed for those students who prefer not to choose a field of specialization but to prepare themselves through fundam ental training to assume re sponsibility and leadership, in whatever business field they later find opportunities. 1st term 2nd term
T he M arketing program has been designed for students planning to accept positions in sales organizations, m arket research agencies, retail and wholesale establishments, and other forms of distributive effort. Emphasis is placed upon the appraisal* of current developments in the field, the increasingly close relationship between business and govern ment in the field of marketing activities, and the need for revising policies and methods to meet changing conditions. 1st term 2nd term
Public Administration. (Master of Public Adm inistration degree) T he Public Adm inistration concentration is based upon the central role of government in modern life, the rise of the career public service, and the increasing demand for trained public managers. Emphasis in training is upon the managerial role in public adm inistration, upon the manager’s task in policy-making and in the management process, and upon the special problems and methods of the public agencies concerned with regulating, or participating in, the activities of the business community. T he program is intended for those students who expect to enter federal, state, or local service careers or who plan to work with private enterprises or trade associations in the management of their relations with government. 1st term 2nd term
Personnel Administration. (Students may elect to be candidates for either the Master of Business Adm inistration degree or the Master of Public Adm inistration degree by choosing the appropriate elective hours and the appropriate required courses as set forth below.) T he concentration in Personnel Adm inistration is designed for stu dents who are interested in the new policies and methods developed by business and public agencies for dealing with the people who work for them. T he selection, compensation, apd training of personnel and the development of manpower resources is one of the most im portant and most difficult tasks of the modem manager. T he personnel func tion in all large private and public enterprises now requires the skill of a professional staff. Personnel managers and their assistants have steadily acquired higher status and broader influence as labor costs, labor relations, and the problems of maximizing production through improvement of morale and motivation have become more im portant concerns of management. Students who choose this concentration may expect to find careers as personnel officers in corporations or public agencies; as personnel con sultants; or as personnel specialists in research agencies or in trade and professional associations. Master of Public Administration degree 1st term 2nd term
Master of Business Administration degree 1st term 2nd term
International Administration. (Master of Public Adm inistration de gree) A significant development in recent history has been the emergence of a large num ber of international public agencies. More than a score of such organizations are now functioning, or are in the process of being established, including the U nited Nations; its Specialized Agencies, such as the Food and Agriculture Organization, the Inter national Labor Organization, and the International Bank; and a number of organizations dealing with crucially im portant but more narrowly limited problems, such as the International W heat Council. T he program in International Public Administration will be de signed to help equip students for careers in international public or ganizations, and in federal government departments and agencies dealing with international activities. Emphasis in training is placed upon study of the objectives, policies, structure, and administrative practices of the major international agencies; international law; inter national trade and finance; and the basic skills and techniques common to all administration. T he concentration in International Adm inistration will be avail able in September, 1949 to students entering the School in September
Description of Courses
ADMINISTRATION
100. PRINCIPLES OF ADMINISTRATION. First term. Credit three hours. Mr. Sayre. A study of the fundamental principles and practices of administration which are common to both public and private enterprises. The course begins with an analysis of the basic economic and political factors which establish the environment and climate of contemporary administration. It then proceeds to an intensive examination of the policy-making process, the development and maintenance of organization plans, and the nature and use of general instruments of administration (planning, controls, evaluation, coordination). 101. PRINCIPLES OF ADMINISTRATION. Second term. Credit three hours. Mr. Sayre. Continuation of Administration 100. Emphasis is first given to the problems of administrative relationships (including the concepts of the informal organization, the role of communication, the nature of morale). Attention is then given to the functions of the executive groups; to the use of personnel policies; and to the problems of administrative responsibility to the public, to the organization, to codes of ethics. The course is concluded by a period of review and application in which case studies are used. 200. BUSINESS ORGANIZATION AND MANAGEMENT. First term. Credit three hours. Mr. Sayre. Through intensive use of the case method, the student is trained in the use of the problem-solving methods and skills of business executives. Emphasis is given to the interrelations of policies and organizational methods, and to the multiplicity of factors which make most managerial decisions hard choices between competing alternatives. The major problems considered include: the selection of organizational systems, the methods of decentralization, the use of management controls, the de velopment of executive groups, devices for continuous management improvement, and the processes of policy formulation. 201. PROBLEMS IN PUBLIC ADMINISTRATION. Second term. Credit three hours. Mr. Sayre. The case method is used to introduce the student to the typical situations in which public managers must translate broad public policy into concrete programs of action or recommendation. Special attention is given to case studies which illus trate the manager’s task of analyzing and integrating the many forces and interests
involved in decision-making, the skills which enable the manager to build and maintain a successful organization, and the usefulness of administrative theory in real-life situations. From this perspective, intensive analysis is made of the problem of responsibility, functions of staff agencies, trends toward decentralization, use of government corporations, organization and methods of the agencies regulating or assisting business, and the growth of planning agencies.
202. PUBLIC PERSONNEL POLICIES. First term. Credit three hours. Mr. Schaaf. A study of the development and administration of personnel policies in public agencies. Emphasis is upon the need for and methods of securing cooperative action. The personnel methods of selected agencies are examined, as case study examples of both successful and unsuccessful policies and techniques in the selection, compensation, training, and motivation of employees, and in position classification. Basic personnel regulations of the federal government and of representative state, local, and international public agencies are analyzed. Throughout the course aspects of personnel administration are considered from the three view points of the central personnel agency, personnel offices in operating agencies, and executives not directly engaged in personnel work. 203. BUSINESS PERSONNEL POLICIES. Second term. Credit three hours. Mr Schaaf. A study of the development and administration of personnel policies in selected industries and companies. Emphasis is upon the need for and methods of securing cooperative action. Various company programs are examined and compared to develop useful generalizations about methods of selection, placement, training, compensation, morale building, collective bargaining, position classification, and other concerns of the manager or the personnel executive. 204. PROGRAMS, POLICIES, AND ADMINISTRATION OF SELECTED PUBLIC AGENCIES. Throughout the year. Credit six hours. Mr. Sayre and Mr. Schaaf. This course selects for intensive analysis a representative sample of international, federal, state, municipal, and local public agencies. The origins of the agency, its basic grant of authority, its major assignments, its general policies, its organizational structure, and its working methods, as well as its accomplishments, are studied. Original source documents and lecturers from the agencies will serve to give the student a first-hand introduction to the management of representative public institutions. 205. INTERNATIONAL ADMINISTRATION. First term. Credit three hours. Mr. Schaaf. (This course and course 206 will be given in 1948-1949 if a sufficient number of students registers for them. Otherwise they will be given for the first time in 1949-1950.) A study of the broad objectives, the policy-determining machinery, and rep resentative administrative practices, including personnel, fiscal, documentary, and linguistic procedures, of major international public agencies. Analysis is made of selected problems of policy formulation and administration illustrative of those arising in the United Nations; its Specialized Agencies, such as the Food and Agriculture Organization and the International Bank of Reconstruction and De velopment; and other international public organizations not directly connected with the United Nations, such as the International Cotton Advisory Committee.
206. INTERNATIONAL ADMINISTRATION. Second term. Credit three hours. Mr. Schaaf. Continuation of International Administration 205. Attention is given to individual countries as present or potential participants in the international public agencies studied in the first term. The case method is employed in examining nations, indi vidually and by regions, with reference to their roles in the international community. The student is acquainted with techniques used in appraising conditions in individ ual countries in relation to international issues. A number of reports are required. Prerequisite: International Administration 205. ACCOUNTING 110. PRINCIPLES OF ACCOUNTING. First term. Credit three hours. Mr. English and Mr. Childs. Analysis of business transactions; development of recording techniques; presenta tion of asset, equity, revenue, and expense element relationships; procedures in clos ing the books; preparation of financial statements-revenue and expense statement and balance sheet; special related topics. 111. PRINCIPLES OF ACCOUNTING. Second term. Credit three hours. Mr. English and Mr. Childs. Special recording techniques—special books of entry and the voucher system, essentials of accounting for a manufacturing concern; problems peculiar to a partner ship—creation, operation, and dissolution; the corporate proprietary interest and related phases-issuance of capital stock and bonds, reserves, surplus, and dividends; analysis of financial statements; special valuation problems. Prerequisite: Accounting 110 or equivalent. 112. ADVANCED ACCOUNTING. First term. Credit three hours. Mr. Shannon. Problems of income determination and allocation; the admission, valuation, and presentation of each typical asset and equity element in a balance sheet and the related revenue and expense aspects; analysis and interpretation of financial state ments according to varying philosophies; special topics-sinking funds, special reserves, and operating schedules. Prerequisite: Accounting 111 or equivalent. 113. ADVANCED ACCOUNTING. Second term. Credit three hours. Mr. Shannon. Analysis of installment sales and long-term contracts; consignments; branch ac counting; consolidated statements; foreign exchange; reorganization and liquidation problems; estate and trust accounting; insurance, source and application of funds statement and related analysis of financial statements. Prerequisite: Accounting 112. 210. PRINCIPLES OF COST ACCOUNTING. First term. Credit three hours. Basic cost classifications and records; analysis of cost components—material, labor, and burden; bases for cost allocations; aspects of payroll accounting; cost procedures -jo b order and process costs; cost statements and their use. Prerequisite: Accounting 111 or equivalent. 211. ADVANCED COST ACCOUNTING. Second term. Credit three hours. Standard cost methods and procedures; problems of joint cost products and by products; cost accounting for particular manufacturing and extractive industries; present trends of cost analysis and budgetary control; problems of distribution costs; uniform cost principles and systems. Prerequisite: Accounting 210.
212. AUDITING. Second term. Credit three hours. Mr. Childs. Internal and independent auditing procedures and- techniques; types of audits and their function; audit reports and present trends in data provided management; special audit problems arising from postwar conditions; professional standards and ethics; examinations required by administrative agencies. Prerequisite: Accounting
213. GOVERNMENTAL AND INSTITUTIONAL ACCOUNTING. First term. Credit three hours. Mr. Childs. Principles underlying bases of accounting for governmental and institutional units; fund accounts, budgetary and proprietary procedures; uniform systems; aspects of cost accounting; special problems — bond issues, sinking funds, government-owned utilities; statements and special reports. Prerequisite: Accounting 111 or equivalent. 214. TAX ACCOUNTING. Second term. Credit three hours. Mr. Shannon. Federal income tax provisions and procedures are emphasized; problems of com puting gross income, deductions, credits against net income, and tax liability; prepa ration of tax returns; special taxes —social security, corporate, estate, and excise taxes; comparison of commercial accounting practices and tax accounting provisions. Prerequisite: Accounting 111 or equivalent. ECONOMIC AND BUSINESS HISTORY 120. ECONOMIC AND BUSINESS HISTORY. First term. Credit three hours. Mr. Hutchins. A study of the evolution of economic structure, business organization and practices, and national economic policies in Europe and America, 1750-1860. Analysis of primary economic changes. Case studies of selected enterprises, involving critical analysis of business policies in the light of contemporary economic conditions. 121. ECONOMIC AND BUSINESS HISTORY. Second term. Credit three hours. Mr. Hutchins. A continuation of course 120 covering the period 1860-1940. First term not pre requisite to second.
ECONOMICS AND POLICY
230. BUSINESS ECONOMICS AND POLICY. First term. Credit three hours. As a course required of all second-year students, major policy problems common to many industries will be intensively analyzed. A panel method of discussion of problems and issues, public and private, arising in specific business situations will be used. Regular written reports designed to provide training both in appraising problems, applying economic analysis to their solution, and reporting to superiors will be required. 231. BUSINESS POLICY AND THE PUBLIC INTEREST. Second term. Credit three hours. Mr. O’Leary. This course follows Business Policy 230 and is required of all second-year students. Some use will be made of qualified outside lecturers but members of the class will be expected to study and report on a range of topics involving the relation of con temporary business policies and practices to the general public welfare.
FINANCE
140. FINANCE. Both terms. Credit four hours. An intensive study of the alternative means of obtaining (a) permanent or long term capital funds, and (b) temporary or short-run financing of inventories and accounts receivable. This will involve a study of the activities of investment firms, specialized financing agencies (e.g., factors), and of government regulations affecting capital-raising. Briefer surveys of credit-granting by wholesalers and manufacturers, and of the financial valuation, of real property and securities for various purposes (e.g., investment analysis, eminent domain proceedings, insurance, rate regulation).
240-241. ANALYSIS OF AMERICAN INDUSTRIES. Throughout the year. Credit six hours. Designed primarily for students desiring a statistical and financial background in 15 or 20 leading American industries (other than public utilities, railroads, and banking). Topics covered will include: degree of concentration and competition, financial records of leading firms, growth curves, anti-trust suits or other government investigations, relations with labor and the public, research and new products, long term outlook. Individual research will be emphasized.
242. INVESTMENT BANKING AND BROKERAGE. Second term. Credit three hours. The organization and functioning of underwriting firms, member firms in organ ized security exchanges and general security dealers. Topics covered will include: origination of new issues, organization of underwriting and banking syndicates, sell ing new issues, secondary distribution, over-the-counter dealings, relations with the public, branch office control, mechanical operations of brokerage firms, statistical and research activities. Conformance with public regulations in all phases of invest ment will be stressed. Investment counsel firms and investment trusts will be studied briefly. LAW 150-151. LEGAL PROBLEMS OF BUSINESS. Throughout the year. Credit six hours. The fundamentals of the law as applied to business transactions; governmental regulation of business and industry; lectures, reports, and problems. This course is required of all candidates for the M.B.A. degree. It may be taken either year. 250. ADVANCED BUSINESS LAW. First term. Credit three hours. Mr. Shannon. Primarily for second-year students desiring to fulfill academic requirement for the Certified Public Accountant certificate, but open to all students. Extended study is made of the following fields of law: Contracts, Sales, Negotiable Instruments, Agency, Partnership, Corporations, and Property. Case method of study is used. Prerequisite: Legal Problems of Business 150 and 151. 252. CONSTITUTIONAL LAW. First term. Credit three hours. Mr. Sutherland. Given in the Law School. A study of judicial interpretation of the Constitution of the United States. Principal attention is given to the commerce power and to the due process and equal protection provisions of the Fourteenth Amendment. The course also treats the federal power to tax and spend, the Bill of Rights, and some of the Constitutional Law elements of procedure.
253. ADMINISTRATIVE LAW. Second term. Credit three hours. Mr. Freeman. Given in the Law School. A discussion of the law applicable to determinations involving private rights made by bodies other than the courts. A study of the theory of the separation of powers, and of the functions of the three branches of govern ment. The course centers upon the nature of the various powers over private rights granted to nonjudicial bodies; the nature of the proceeding before such bodies; the manner of the determination of the issue, including executive discretion; and the nature of the control exercised by the courts over such determinations. Courses 252 and 253 are required of all second-year students who are candidates for the Master of Public Administration degree.
MARKETING AND DISTRIBUTION
160. MARKETING. First term. Credit three hours. Mr. Duncan. A study of the policies and principles governing the distribution of goods from producers to consumers and of the functions performed by the various types of dis tributive agencies involved. The case method is employed and the management point of view is emphasized. Among the topics considered are the following: the nature and scope of marketing problems, merchandising — the influence of buyers and con sumers on marketing policies; channels of distribution — including an analysis of wholesale and retail agencies; and brand policy and sales promotion. A number of written reports, devoted to current marketing problems, are required. 161. MARKETING. Second term. Credit three hours. Mr. Duncan. A continuation of Marketing 160. Attention is given to price determination and policies, marketing costs, efficiency, and governmental relationships, marketing trends, and to marketing diagnosis and policy under present conditions. Prerequisite: Marketing 160. 260. PROBLEMS IN SALES POLICIES AND METHODS. First term. Credit three hours. Mr. Duncan. An analysis of the current problems of representative companies marketing con sumers’ and industrial goods. Special attention is devoted to necessary revisions in policies and methods to meet changes in consumer demands and in the practices of distributive agencies. Topics treated include product analysis and development; appraising and selecting marketing channels; organizing the sales department; planning the sales program; forms of cooperation with wholesalers and retailers; price, discount, and credit policies; collecting, analyzing, and interpreting sales and market data; and marketing costs. Cases devoted to practices of representative companies are examined and appraised. Prerequisite: Marketing 161. 261. MANAGEMENT OF SALES ORGANIZATIONS. Second term. Credit three hours. Mr. Partner. This course deals with the problems faced by the sales manager in planning, directing, controlling, and evaluating the efforts of his salesmen. Detailed considera tion is given to the duties and responsibilities of the sales manager; the selection, training, compensation, stimulation, and control of salesmen; the analysis of sales territories; establishment' of quotas and control records; and to the control of marketing costs. Reports on sales practices of leading companies constitute an im portant part of the course. Prerequisite: Marketing 161.
262. M ARKET ANALYSIS METHODS AND PROCEDURES. First term. Credit three hours. Mr. Partner. A consideration of the broad principles of scientific method and the application of the techniques of statistics, psychology, engineering, and accounting to general market research studies and to the solution of specific marketing problems. Emphasis is placed (1) upon various types of analysis such as qualitative analysis, quantitative analysis, and product, sales and dealer analysis; and (2) upon the procedures involved in conducting marketing investigations such as defining the problem; planning scientific samples, constructing forms and questionnaires; and gathering, tabulating, analyzing, interpreting, and presenting relevant data. Students are required to con duct an actual market analysis including field work and effective presentation of results. Prerequisite: Marketing 161 and Statistics 170. 263. RETAIL DISTRIBUTION. Second term. Credit three hours. Mr. Duncan. A study of the retail distribution structure in the United States and of the problems involved in successful store operation under current conditions. Among the important topics considered are the following: kinds and types of retail stores and trends in their development; store location and layout; merchandise, sales promotion, and service policies; buying, merchandise control, and pricing methods; personnel organization and problems; advertising and personal salesmanship, store operation; accounting, credit, and finance; and general management problems. Prerequisite: Marketing 161. STATISTICS 170. STATISTICS. Both terms. Credit four hours. Mr. Partner. The development and application of statistical measures as administrative tools. Among the topics treated are: collection of data, charts, averages, dispersion, index numbers, sampling, correlation, and time series analysis. Laboratory work forms an essential part of the course. A knowledge of simple algebra is assumed. 270. ADVANCED STATISTICS. First term. Credit three hours. (Not given in 1948-1949). Intensive analysis of the major statistical series used to depict the operation and changing character of the national economy. The principal series on production, employment, income, money, and trade will be included, together with an historical review of their relative usage and importance. A second major topic will be the development of and executive dependence on internal statistical data in private corporations, using the case method. Some special problems in governmental statisti cal operations will be explored. Forecasting of general business conditions and fore casting for particular business or investment purposes will be examined briefly. Prerequisite: Statistics 170 or equivalent. TRANSP ORTATION 180. TRANSPORTATION. First term. Credit three hours. Mr. Hutchins. A study of American transportation from the points of view of operators, shippers, and public authorities. National traffic pattern; railway operations, capital expendi tures, rates, finance, and regulation. Lectures, cases, and discussions. 181. TRANSPORTATION. Second term. Credit three hours. Mr. Hutchins. A continuation of Transportation 180. Motor carriers; inland water transport, ocean shipping; air transport; national transportation policy. Prerequisite: Trans portation 180.
During the summer between the first and second year in the School, all students are required to spend a m inim um of ten weeks in employ m ent with a business enterprise or a government agency, local, state, federal, or international. Students may find such employment for them selves, but the School will undertake to place those who are unable to do so. T he Director of Student Personnel must approve all summer employment not obtained through his office. He will also receive from employers reports covering the work of students under the summer employment program. T he School will not expect its students to accept summer employment which does not pay reasonable subsistence costs. Every effort will be made to see that summer employment credit is given for more remunerative employment obtained by the student himself, but such employment must be reasonably related to the stu dent’s study program in the School. During the summer of 1947 the following concerns and agencies cooperated in the summer employ ment program:
Western Electric Company Schatz Manufacturing Company Tonawanda Plant Poughkeepsie, New York Buffalo, New York Department of Buildings and Grounds Ithaca New York Cornell University
Cooperative G.L.F. Farm Supplies, Inc.
Gorham Manufacturing Company Providence, Rhode Island
Automobile Mutual Insurance Company Providence, Rhode Island
Tompkins County Memorial Hospital Ithaca, New York
American Bridge Company Elmira, New York
State of New York Department of Commerce Albany, New York
General Ice Cream Company Schenectady, New York
Philco Corporation North Philadelphia, Pennsylvania
Auditing Department Cornell University
Endicott Johnson Corporation Endicott, New York
Greller and Company Certified Public Accountants Tarrytown, New York Babcock and Wilcox Company New York, New York
Guaranty Trust Company of New York New York, New York Alamac Distributors Brooklyn, New York
Gimbel Brothers New York, New York The Grolier Society, Inc. New York, New York
Falconer Plate Glass Corporation Falconer, New York