Social Media Marketing Strategies and Best Practices, Exams of Information and Communications Technology (ICT)

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Hootsuite social marketing certification 125 Questions with Answers brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally - CORRECT ANSWER a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? - CORRECT ANSWER brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals - CORRECT ANSWER created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect - CORRECT ANSWER a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option - CORRECT ANSWER facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs - CORRECT ANSWER 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ - CORRECT ANSWER photos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) - CORRECT ANSWER website field to place a video ad over youtube videos, which option would you choose - CORRECT ANSWER a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - CORRECT ANSWER enable automatic publishing of a 60-second preview of the video in your feed when optimizing your social media profiles, be sure to provide a consistent business description across all channels. brainstorm a handful of essential and ____ keywords that describe your company and incorporate them into the copy of your about sections - CORRECT ANSWER seo-friendly which of these is not a part of a social media strategy - CORRECT ANSWER prospecting strategy for sales leads research shows that most facebook users are mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim to write posts that are around - CORRECT ANSWER 50-60 characters when you've been successful in building a community that is well- acquainted with your brand and products it can become self-monitoring. this means when a question arises - CORRECT ANSWER community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support when it comes to building community, which of the following is not a form of engagement - CORRECT ANSWER geo-targeted posts and tweets if you are creating an Instagram story, with the purpose of gathering audience insights, which would be the bet feature to use? - CORRECT ANSWER a question sticker or poll partnerships with complementary business whose audience shares values with yours are - CORRECT ANSWER a powerful way to grow your community tagged products. to use instant experience, you'll need to create your ad in ______ - CORRECT ANSWER facebook a social meida content calendar should be broken down into 2 major sections: your ____ which could contain items such as campaign starts, influencer takeovers and new blog posts, and a more fine-grained ___ which could be a detailed schedule of every post for each of your social network - CORRECT ANSWER larger monthly calendar;weekly calendar to grow your community on twitter, it is suggested that you should - CORRECT ANSWER monitor conversations related to your industry and follow people whose interests align with what your community offers community building on LinkedIn by organization with LinkedIn pages can grouped into three main categories - CORRECT ANSWER establishihng an employee network, growing followers of your linkedin page, and buidling active linkedin groups in order to cement positive relationships with your brand advocates on twitter, you should - CORRECT ANSWER engage with their online content and give public shout outs to recognize their support if you're using paid advertisements on twitter, and want more people to see your tweets, what's the best campaign types to use - CORRECT ANSWER awareness an example of an 'earned' social media tactic - CORRECT ANSWER generating positive conversiaotns on soical around your products or services sparking word of mouth recommendatiosn from previous customers forging mutually beneficial influencer relationships encouraging employees to amplify your organization's soical content on their presonal soical channels social media tactics tend to fall into 3 categories - CORRECT ANSWER paid, owned, earned you should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company - CORRECT ANSWER false LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. this ad type is called - CORRECT ANSWER sponsored inmail what are the length restrictions when posting video content to the main feed of your Instagram account - CORRECT ANSWER 3 to 60 seconds identifying and defining ____ for the calendar year is essential when planning your social media activity - CORRECT ANSWER key dates and timelines one benefit to having an employee advocacy program is that social - CORRECT ANSWER prioritize messages from individuals over those sent by organizations tools like hootsuite amplify can make running an employee advocacy program easier by allowing you to _____ - CORRECT ANSWER monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocaes dialy updates of relevant new articles that they should share if you're editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use - CORRECT ANSWER highlights your social content strategies should vary by network. for example, your post frequency and volume can be much larger on _____ than other networks. this makes _____ a great place to post the same piece of content multiple times and recycle evergreen content - CORRECT ANSWER twitter which of these is not a best practice for increasing engagement on LinkedIn posts - CORRECT ANSWER include 10+ hashtags in your posts a key part of running a business blog is ensuring its content is easily discoverable. make sure all your posts are ____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL - CORRECT ANSWER SEO Friendly? why should social media managers begin the budgeting process for their social marketing program well before final budget numbers are settled? - CORRECT ANSWER to make the most persuasive and data-driven case possible for influencing how much will be awarded when it comes to creating video for your social channels, which of the following is not a best practices - CORRECT ANSWER since video will be consumed on mobile, record videos using mobile as well the key question you want to keep in mind while undertaking a social media audit is: What value is your organization adding to your customers through social media now vs _____ - CORRECT ANSWER the value you want to be adding carrying out social media marketing without a ___ could result in posts that are unbalanced in tone, subject matter, or purpose. organizations wihtout this plan will find It more difficult to achieve social media goals and maintain an effective cadence with their posts - CORRECT ANSWER content strategy when thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about? - CORRECT ANSWER someone who can contribute their trusted insight to your community a social media manager for athene suites hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. the best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. which term best describes these photos - CORRECT ANSWER user-generated content when plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn't exceed ____ of your overall content mix - CORRECT ANSWER roughly 1/3rd when drafting the bio section of a social profile, keep in mind that only the first ___ _will appear to customers in search engine results, so be sure to convey the most important information first - CORRECT ANSWER 140 characters why is it important for social media managers to share insight into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content - CORRECT ANSWER these insights can influence new content being created what element of a crisis management plan defines the process that should unfold once an issue or crisis is identified - CORRECT ANSWER decision tree which of the following is not a reason an organization would use the Instagram stories feature? - CORRECT ANSWER to keep a permananet record of shared content with respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy as well as a detailed weekly calendar with specific copy and assets - CORRECT ANSWER to allow yourself flexibility to accomodaate new social media trends that might appear unexpectedly on your facebook business page, which feature would you use to provide your followers with the ability to shop now, sign up or contact your organization - CORRECT ANSWER call to action button ____ would involve serving messages and content organically through your organization's official social channels - CORRECT ANSWER owned tactics a key tool to achieving your social marketing goals is a strong ____ which acts as a game plan for coordinating, creating and distributing your organization's _____ - CORRECT ANSWER content strateyg: content ____ let you segment your company offerings by target market and are a great way to focus on different product separately so you con modify positioning and messaging - CORRECT ANSWER linkedin showcase pages when broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. unlike other forms of social video, you'll get more views and engagement if you video - CORRECT ANSWER is longer and repeats key points LinkedIn offers a type of paid advertising where a post is promoted in your target audience's homefeed, but is not published on your LinkedIn homepage - CORRECT ANSWER direct sponsored content if you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - CORRECT ANSWER followers oublic twitter lists are best used to follow: - CORRECT ANSWER industry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. which of the following best describes this workaround? - CORRECT ANSWER draft your bio using teh notes app on your device then paste your formatted copy into the bio field when engaging with your community, it's important to keep your ____ in mind and let it guide your response - CORRECT ANSWER brand's voice and mission which of these is not a best practice for increasing engagement on pinterest - CORRECT ANSWER use video content whenever possible if you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is - CORRECT ANSWER google ads experience you should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ - CORRECT ANSWER the level of engagement they have with thier audience if you are regularly posting content to multiple social networks, an important rule of thumb is to ______ - CORRECT ANSWER none of the above which of these is not a best practice for sharing content on social media - CORRECT ANSWER re=post content frequently so it can be seen at the optimal times in every timezone if you have a facebook business page, you can also create and manage ____ ads through the facebook advertising platform - CORRECT ANSWER instagram a best practice for optimizing your video content for facebook engagement is to: - CORRECT ANSWER include captions and text overlays branded hashtags work best on the following platforms - CORRECT ANSWER instagram and tiwtter branded hashtags work best on the following platforms - CORRECT ANSWER instagram and twitter a social media policy is intended to - CORRECT ANSWER provide guidelines for appropriate and inappropriate use of soical media by company employees the value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer - CORRECT ANSWER finely tuned targeting capabilities identify the order of the elements below that most accurately reflects their relationship to each other - CORRECT ANSWER organization goals, departmental goals, soical meida goals, social media objectives, social media tactics let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting and creative. which is the best method/tool to use - CORRECT ANSWER facebook ads manager a good first step to connecting with influencers is to - CORRECT ANSWER start building a relationship by engaging with the content they share