Strategic Management: Course Outline and Reading List, Study notes of Strategic Management

Download Strategic Management: Course Outline and Reading List and more Study notes Strategic Management in PDF only on Docsity! 1 Course Code Course Title Semester &Level of Knowledge Type of Course& No. of Credits MB010401 STRATEGIC MANAGEMENT S4 Working Core Course 4 Course Objective 1. To expose students to various concepts and perspectives in the field of Strategic Management 2. To help participants develop skills for applying these concepts in various contexts to solve business problems 3. To enable to students to use traditional and contemporary analytical tools of Strategic Management Module No. Title & Contents No. of Sessions LTP (Indicative) 1. UNDERSTANDING STRATEGY 1.1 Introduction to Strategic Management: Introduction to Strategy,overview of strategic management, meaning and characteristics of strategic management, strategic management process model 1.2 Hierarchy of Strategic Intent: Meaning & attributes of strategic intent, meaning of vision, meaning of mission, difference between vision & mission, characteristics of good mission statements, objectives and goals, Critical Success Factors (CSF), Key Performance Indicators (KPI), Key Result Areas (KRA). 4 + 2 2. ANALYSING THE ENVIRONMENT 2.1 Analysing company’s external environment: External environmental analysis, Macro environment and industry analysis, Porter’s Five Forces analysis, competitor analysis 2.2 Analysing company’s internal environment: SWOT Analysis, Resource based view of a firm,competitive advantage, core competence, characteristics of core competencies, core competence as the root of competitive advantage 2.3 Value chain analysis using Porter’s model: Primary and secondary activities 2.4 Business Portfolio Analysis: BCG Matrix, GE 9 Cell Model, Strategic analysis and choice 4 + 2 3. TYPES OF STRATEGIES 3.1 Strategic alternatives: Corporate, business and functional levels of strategy 3.2 Corporate level strategies: Stability strategies, Growth strategies (Diversification Strategies, Vertical Integration Strategies, 4 + 2