Interview Experiences and Career Opportunities in Analytics, Sales, and Marketing - Prof. , Study notes of Music

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‘Top Line’ research on my Comp’nees…. The Nielson Company -Position interviewing for: Analyst, Professional Services Analytics Program -North American Professional Services team’s vision: to provide clients complete understanding of consumers and markets worldwide. -Nielson’s goal: to find what truly drives consumer behavior in what people watch and what people buy -tracks TV programs, web-surfing, blogs, advertising, mobile use -client list includes client list includes Kraft, Procter & Gamble, Coca-Cola, Nestle, Unilever, Kellogg’s, Hershey's, General Mills, SC Johnson, Safeway, Kroger, Target, Walgreens, Supervalu, and Family Dollar -as an analyst, you will drive client value by conducting research and analysis and interact with the client and account teams -will support client requests in a timely manner, train client users on Nielson solutions, identify ata trends/patterns

*Be the Premier Sales and Marketing Analytics Company in North America.

-Obviously social media is on the up and coming, how does this new medium of advertising translate into what you guys do. A real world social media success- kraft- how do you eat your orea, do you take it apart, do you eat the cream first…people would post it on facebook, a fun thing…that was free advertising, a big win, so is there a way to maybe measure that. -problem you encountered- -tutor a boy -director of special events -marketing club -here I go, my senior year, I have a 3.8- came with goals, goal oriented, achieved a goal -I separate my food, im orderly person- don’t leave without my making my bed -marketing for LLC Virginia lakes, and lot of people didn’t show up- rejection -found myself in a group project, was in a group that hadn’t taken the time -marketing comm. Class, important project, was put in a group with people not dedicated, I realized I needed to take charge, I ultimately appointed myself the leader, I assigned tasks, a situation I needed to step in an get a leadership role -we grew as a group -organized, personable, hard worker -im very impatient,I find myself having order, results oriented, when things drag on, and I know I need to be more patient -mistake: the first semester of my sophomore year, I had an aggressive course load and I really needed one class easier, the mistake I made I took a class just because people said it was easy

- End it with: of these questions, is there anything unclear from the answers I have given you that I maybe need to revisit, have I answered all of your questions, anything I can clear up -what’s our next step, how does the hiring process work? What are the steps to ultimately gain employment with your company -how long have you worked for this company, do you like recruiting? Pepsi Co. -Position interviewing for: Sales development program -Pepsi Beverages Company (PBC) is PepsiCo’s beverage manufacturing, sales and distribution operating unit in the US, Canada, and Mexico -PBC makes/sells/delivers 75% of PepsiCo’s beverage volume -puts a premium on leadership, teamwork, and responsibility -Sales Development Program provides a fast paced environment, with growth and opportunity -“real time” decision making to maintain existing account base with customers -in this role I would utilize analytical and fact-based selling skills to grow volume, revenue, profit -activate local/national marketplace promotions through merchandising products/creative displays

• direct store delivery, hard to compete with  CEO of kraft used to be the CEO of Pepsi- -I really always have enjoyed being in a retail store environment, with pepsi this would involve a lot of creating displays and merchandising -I like the interaction, I’m creative- I could see myself creating a superbowl display with the frito products and pepsi -First and foremost- your training is bar none, best in the industry -I’m a social director of my sorority, stand up and share my agenda and I fell myself being affective, and I think I’d be good in sales -interpersonal skills -walk me through what does a career look like NVR, Inc Position interviewing for: Sales and Marketing associate -NVR, Inc. is the parent company of Ryan Homes -NVR, Inc is one of the largest residential homebuilders and financial service companies in nation -80% of their managers have been promoted from within -as a sales an marketing associate, I would assist a Sales and Marketing Rep and learn how to effectively influence the decision process and communicate value to buys through in depth needs analysis -demonstrate the home and pre-quality the buyer for financing, maintain long term relationships, build excitement, continually update them on the progress of their home
• NVR homebuilding operations serve eighteen metropolitan areas in eleven states, including Maryland, Virginia, West Virginia, Pennsylvania, New York, New Jersey, Delaware, Ohio, North Carolina, South Carolina and Tennessee -housing economy, what does the future look like, how