từ vựng cho học phần tiếng anh hp3, Study notes of English Literature

Download từ vựng cho học phần tiếng anh hp3 and more Study notes English Literature in PDF only on Docsity! UNIT 1: BRANDS READING 1: BUILDING LUXURY BRANDS Activity 1: Discussion Activity 2: Useful Vocabulary Word / Phrase Part of Speech Definition and Example restless pursue executive exclusive shareholder Which of these are luxury brands? prime couture anticipate territory bankrupt Activity 3: What is the brand image of Dior? Activity 4: Skim the article quickly and say which of the following points are mentioned: 1. The high profit margins on bags 2. Investing in markets that may take some time to grow 3. People are ready to pay a lot of money for very high-qualty things because they are beautiful. 4. Building customer loyalty through ready-to-wear Activity 5: Read the following article: Restless pursuer of luxury’s future Activity 7: Choose the correct answer A, B or C 1. …………… is the world’s largest luxury group. A. Christian Dior B. LVMH (Louis Vuitton Moet Hennessy) C. Gucci 2. …………… is not a new territory for luxury. A. Japan B. Russia C. South Korea 3. Sydney Toledano realized China would be prime territory for luxury when working in China in ……………. A. the 1970s B. the 1980s C. the 1990s Activity 8: True/False/Not Given Decide whether these statements are True, False or Not Given. 1. Sydney Toledano is the main shareholder of Christian Dior. 2. Dior has 224 stores all over the world. 3. Sydney Toledano was very successful when he worked at the French leather-goods house Lancel. 4. Louis Vuitton Moet Hennessy was created by John Galliano. 5. There are now more luxury buyers in the Middle East, Russia, Hong Kong and China. Activity 9: Words in Phrases Go back to the article. Find prepositions to complete the following phrases and write them in the blanks. 1. Sydnedy Toledano routinely communicates …………… his demanding boss and a number …………… creative types. 2. A brand should anticipate customers’ needs and invest early …………… markets that may not show real growth …………… up to six years. 3. The new wave of luxury buyers is now …………… the new territories: the Middle East, Russia, Hong Kong and China. 4. You have to look …………… newness, understand people …………… different countries and what they want. 5. It was …………… spending time …………… China …………… the 1980s that Mr Toledano first realized China would one day be prime territory …………… luxury. Activity 10: Pronoun Reference What does the underlined pronoun refer to? 1. “… when he worked at the French leather-goods house Lancel …” A. Bernard Arnault B. John Galliano C. Sydney Toledano 2. “… it should anticipate their needs…” (line 69). A. Markets B. Customers C. Factory owners Activity 11: Word Form Complete the following sentences with the correct form of the word. 1. anticipate After months of ……………, the holiday was a bit of a disappointment. 2. exclusivity The company has an …………… focus on success and making money. Its products are …………… produced for independent retailers. 3. creative He has been working …………… in papermaking and prints since the 1970s. Everyone is deeply impressed with his ……………. 4. demand She has a busy and …………… job. Her boss …………… asks for an increase in sales every month. 5. develop These green industries can not only create more jobs, but also promote sustainable …………… of the land. 6. routinely As a matter of ……………, a report is sent to the director at the end of the month. Activity 12: Focusing on Words Fill in each blank in the sentences below with one suitable word. When you finish, turn back to the article and check your answers. Sydney Toledano is Dior’s Chief (1) ……………. As the luxury industry goes global, he must (2) …………… the demands of shareholders and the values of a historic label. He has regular communication with his (3) …………… boss and some creative designers. He believes it is important to (4) …………… needs and there is growth coming to new (5) …………… such as the Middle East, Russia, Hong Kong and South Korea. Activity 13: Discussion What should be done to develop a brand name?