từ vựng cho học phần Tiếng Anh HP3, Essays (university) of Business English

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GLOSSARY – UNIT 1 BRANDS Start up brand =noun /brænd/ (PRODUCT) a type of product made by a particular company: nhãn hàng This isn't my usual brand of deodorant. inter- prefix /ɪn.tər-/ used to form adjectives meaning "between or among the people, things, or places mentioned": giữa international image noun /ˈɪmɪdʒ/ MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: hình ảnh create/project/build an image The logo change is part of an ongoing effort to project a new image that will attract younger customers. quality noun (CHARACTERISTIC) a characteristic or feature of someone or something: phẩm chất He has a lot of good qualities but being organized isn't one of them. value noun /ˈvæl.juː/  (MONEY) the amount of money that can be received for something: giá trị I thought the offer was good value (for money) (= a lot was offered for the amount of money paid). upmarket adjective, adverb /ˌʌpˈmɑː.kɪt/ (US usually upscale) Upmarket goods and products are of very high quality and intended to be bought by people who are quite rich: thị trường thượng lưu Many garment exporters want to move upmarket. sexy adjective /ˈsek·si/ attractive in a physical way: gợi tình a sexy movie star sexy also means interesting and exciting: thú vị a sexy job/car timeless adjective /ˈtaɪm.ləs/ (NOT CHANGING) Something that is timeless does not change as the years go past: không thay đổi bởi thời gian The city has a timeless quality as if it had existed forever. cool adjective (GOOD) fashionable in a way that people admire: thời trang Angie's got some cool new sunglasses. sophisticated adjective /səˈfɪs.tɪ.keɪ.tɪd/ having a good understanding of the way people behave and/or a good knowledge of culture and fashion: sành điệu, tinh vi, am hiểu She was slim and sophisticated. 1 well-made = well-produced, well-prepared: làm tốt reliable adjective /rɪˈlɑɪ·ə·bəl/ deserving trust; dependable: ≠ unreliable: tin cậy My car is old but it’s reliable. reliability /rɪˌlɑɪəˈbɪlɪt̬i/ The reliability of this smoke detector is guaranteed. reliably adverb  /rɪˈlɑɪəbli/ His whereabouts were unknown, but he was reliably reported to be alive. fun noun  /fʌn/  (PLEASURE) pleasure, enjoyment, or entertainment: vui thích Have fun (= enjoy yourself)! classic adjective /ˈklæs.ɪk/ (HIGH QUALITY) having a high quality or standard against which other things are judged: cổ điển, uyên bác (tác phẩm), bất hủ (tiểu thuyết) Fielding's classic novel "Tom Jones" stylish adjective   approving /ˈstaɪ.lɪʃ/ of a high quality in appearance, design, or behaviour: có phong cách The film's direction is subtle and stylish. Synonym: smart (STYLISH) mainly UK Opposite: styleless loyal adjective /lɔɪəl/ COMMERCE, MARKETING a loyal customer always buys the same product, uses the same store, etc.: trung thành Supermarkets should reward their most loyal customers. Listening CD1.1 pro- prefix /prəʊ-/ supporting or approving of something: ủng hộ pro-democracy demonstrations Compare: anti- branded adjective /ˈbræn.dɪd/ made by a particular company and sold under a particular name: có nhãn hiệu Most supermarkets sell branded goods such as Heinz ketchup or Kellogg's cornflakes as well as own-brand goods. Opposite: unbranded impress verb /ɪmˈpres/ to cause someone to admire or respect you: gây ấn tượng He tried to impress me with his extensive knowledge of wine. 2 perception noun  /pəˈsepʃən/ the way that someone thinks and feels about a company, product, service, etc.: sự nhận thức A strong brand has a big impact on product perception. target audience noun the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed: đối tượng mục tiêu, nhắm tới The new campaign aims to reach a target audience of consumers 45 years old and younger CD1.3 raft noun (MANY) [ C usually singular ] a large number or range; a lot: nhiều We have designed a whole raft of measures to improve the transport system. be nothing/not much/very little in it: said when two things that are being compared are the same or very similar: rất rất ít   One house has a slightly bigger garden, but there's really not much in it. enable verb  /ɪˈneɪbl/ to make someone or something able to do something, or to make something possible: có thể thực hiện được This software will enable us to track orders more efficiently. CD1.4 by far: by a great amount: cho đến nay (tốt nhất, to nhất …) They are by far the best students in the class. a third: một phần ba (1/3) generation noun /ˌdʒen.əˈreɪ.ʃən/ (AGE GROUP) the people of about the same age within a society or within a particular family: thế hệ The younger generation smokes less than their parents did. equal adjective /ˈiː.kwəl/ (SAME) the same in amount, number, or size: bằng One box may look bigger than the other, but in fact they are roughly (= almost) equal in volume. couple noun (SOME) two or a few things that are similar or the same, or two or a few people who are in some way connected: 1 vài The doctor said my leg should be better in a couple of days 5 master adjective [ before noun  ] /ˈmɑːstər/ used to describe the original of something such as a document, from which copies can be made: bản gốc This master disc can be used on any PC. fresh adjective /freʃ/ (NEW) [ before noun  ] new or different: mới mẻ The original orders were cancelled and I was given fresh instructions. Reading Skills – CD1.5 sponsor verb /ˈspɒnsər/  to provide money for a television or radio programme, website, sports event, or other activity in exchange for advertising: tài trợ We found a major shoe manufacturer that would like to sponsor the series. punch noun (EFFECT) the power to be interesting and have a strong effect on people: sự thúc đẩy I felt the performance/speech/presentation lacked punch. ice hockey noun /ˈaɪs ˌhɒk.i/ (US usually hockey a game played on ice between two teams of players who each have a curved stick with which they try to put a puck (= a small, hard disc) into the other team's goal: khúc côn cầu trên băng baseball noun /ˈbeɪs.bɔːl/ a game played especially in North America by two teams of nine players, in which a player hits a ball with a bat (= stick) and tries to run around four bases on a large field before the other team returns the ball: bóng chày Jake never played baseball like the other kids. motor racing noun  /ˈməʊ.tə ˌreɪ.sɪŋ/ the sport of racing extremely fast and powerful cars around a track: đua mô tô coverage noun  /ˈkʌv·ər·ɪdʒ/ (REPORTING) the job and responsibility of reporting or writing about a particular subject for television, radio, or a newspaper or magazine: tường thuật phủ sóng The TV station is trying to improve its coverage of local news. exposure noun (PUBLIC ATTENTION) the attention given to someone or something by television, newspapers, magazines, etc.: sự tiếp xúc 6 More races means more exposure for the team. in touch: communicating or continuing to communicate with someone by phone, email, etc.: liên lạc get/keep/stay in touch (with sb) We need to get in touch with our suppliers right away. jump at sth - phrasal verb with jump verb /dʒʌmp/ to accept something eagerly: nắm lấy She jumped at the chance of a trip to Paris. Case study top-of-the-range adjective /ˌtɒp.əv.ðəˈreɪndʒ/ used for describing something that is the most expensive in a group of similar products: hàng đầu của phạm vi They sell everything, from small economy cars to super-luxurious top-of- the range models. accessory noun  /əkˈsesəri/ plural accessories [ usually plural  ] something extra that improves or completes the thing it is added to: phụ kiện The store also sells computer accessories, such as cables, batteries, and webcams. craftsmanship noun PRODUCTION  /ˈkrɑːftsmənʃɪp/ skill in making things, especially by hand: nghề thủ công Senior workers are trying to pass their craftsmanship to the younger generation. boost verb /buːst/ to increase or improve something: tăng cường boost profits/prices/rates The industry has exceeded all expectations for boosting profits and dividends. boost exports/sales/trade The lower exchange rate is already boosting exports. facility noun (PLACE) something such as a place, building, or equipment used for a particular purpose or activity: cơ sở The new sports facility has a swimming pool. reposition verb    /ˌriːpəˈzɪʃən/ to change the way that people think about a product, service, or company: tái định vị She has completely repositioned the newspaper, from the political right to a broadly left of centre position. 7