Social Psychology: Understanding Individual Behavior in Social Contexts, Slides of Social Psychology

Download Social Psychology: Understanding Individual Behavior in Social Contexts and more Slides Social Psychology in PDF only on Docsity! Social Psychology is the scientific study of how individual organism’s affect (feelings) behaviors cognition (thoughts) are influenced by actual perceived imagined behaviors of others Docsity.com Themes of Importance in Understanding Social Processes Perception – Reality Person – Situation Thoughtful – Thoughtless Cognition – Affect Order – Disorder Self - Other Docsity.com Research Methods in Social Psychology Overview of Basic Methods Question: Is there a bias against short people? Hypothesis: If height increases, then perceived competence increases Descriptive Research: use archives to see if leaders are taller than average Correlation Research: heights of election winners and losers, do they covary, measure existing variables Experimental Research: create equivalent candidates, vary only height, who is selected control Independent Variable, assess Dependent Variable Docsity.com Research Methods in Social Psychology Overview of Basic Methods – evaluating research design Internal Validity – control variables, isolate variables eliminate alternative explanations External Validity – create realistic, representative conditions results can be generalized to relevant setting Docsity.com Research Methods in Social Psychology Social Psychology of the Research Setting Social Relationships and the Social Context Demand Characteristics Evaluation Apprehension Experimenter Bias Deception as a Research Tool – prevent bias, create realism Informed Consent vs. Research Control Debriefing and Participant Well-being Perseveration of beliefs Docsity.com