Marketing Ch 25/26(CPPA)Questions with correct answers, Exams of Nursing

Download Marketing Ch 25/26(CPPA)Questions with correct answers and more Exams Nursing in PDF only on Docsity! Marketing Ch 25/26(CPPA)Questions with correct answers manufacturers - correct answer ✔✔cost-plus pricing is used primarily by demand oriented pricing - correct answer ✔✔the consumer's perceived value of an item is the basis for skimming pricing - correct answer ✔✔permits marketers to cover the research and development cost incurred in designing the product one price policy - correct answer ✔✔a retail department store that has price tags on all of it merchandise is practicing a growth stage - correct answer ✔✔main goal of marketers is to keep products in the skimming pricing - correct answer ✔✔the price of a new product is set very high to capitalize on the high demand during its introductory period promotional pricing - correct answer ✔✔prices are reduced for a short period of time discount pricing - correct answer ✔✔the seller offers reductions form the usual price seasonal pricing - correct answer ✔✔these are offered to buyers who are willing to buy in advance of the customary buying season penetration pricing - correct answer ✔✔the initial price for a new product is set very low in order to encourage as many people as possible to buy it every day low pricing - correct answer ✔✔a company sets prices consistently low with no intention of offering discounts in the future prestige pricing - correct answer ✔✔prices are higher than average to suggest status and an upsacle image to the consumer trade discounts - correct answer ✔✔some manufacturers quote prices to wholesalers and retailers in this way markup pricing - correct answer ✔✔arriving at a price by adding a dollar amount to the cost of an item flexible pricing - correct answer ✔✔this permits customers to bargain for merchandise Cost Oriented Pricing - correct answer ✔✔marketers first calculate the costs of acquiring or making a product and their expenses of doing business Cost plus pricing - correct answer ✔✔all cost and expenses are calculated and then the desired profit is added to arrive at a price Competition-oriented pricing - correct answer ✔✔price above your competition, price below your competition, price in line with your competition price lining - correct answer ✔✔special pricing technique that sets a limited number of prices for specific groups of lines of merchandise product mix pricing strategies - correct answer ✔✔involve adjusting prices to maximize the profitability for a group of products rather than on just one item segmented pricing strategy - correct answer ✔✔uses two or more different prices for a product loss leader pricing - correct answer ✔✔used to increase store traffic by offering very popular items of merchandise for sale at below cost prices