Managing Your Virtual Identity: A Guide to Online Presence in Web 2.0 - Prof. Elizabeth R., Study notes of Information Technology

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Perfecting Your Online Persona Web 2.0: Unit D Objectives Create your virtual self Ensure privacy Understand how the virtual world sees you Understand professional networking Choose professional organizations Work with blogs and microblogs Manage your e-portfolio Web 2.0: Making the Web Work for You, Illustrated Creating Your Virtual Self Your social networks When you have hundreds of friends, and allow all their friends access to your profile, you lose control of distribution of your words and images Web 2.0: Making the Web Work for You, Illustrated Creating Your Virtual Self Your tweets and blogs Carefully think through your posts The Web has a long memory Web 2.0: Making the Web Work for You, Illustrated Ensuring Privacy Control who can search for you and what they can see Control what information Web applications have access to Don’t post overly specific information about your activities Don’t post financial information on any site that is not secure Web 2.0: Making the Web Work for You, Illustrated Understanding How the Virtual World Sees You Research your online persona Tools available for a background check Social and professional networking sites Credit score Google alert Tools to search the deep Web (e.g., pipl.com, 123people.com, spokeo.com, intelius.com) Web 2.0: Making the Web Work for You, Illustrated Understanding How the Virtual World Sees You Searching for people on the deep Web Web 2.0: Making the Web Work for You, Illustrated Understanding How the Virtual World Sees You How tools use information Cannot determine plausibility of information Appear to offer a “free” service, but are free to use or sell information you provide How to handle damage control Contact the Webmaster and request removal of the item Use Report or Block feature to make a site aware of negative or inappropriate content Hire a reputation management firm (fee-based service) Web 2.0: Making the Web Work for You, Illustrated Understanding Professional Networking Choose the professional networking site that works best for you Consider the cost LinkedIn member service levels Web 2.0: Making the Web Work for You, Illustrated Understanding Professional Networking Use a headline that makes you stand out Be specific and to the point Remember that your profile is serious business Use industry job titles, job descriptions, and vocabulary Be specific enough to attract employers in your industry, but not so specific that it eliminates you from consideration Don’t exaggerate Be honest Describe career goals Build up your image by linking to reputable colleagues and professors and asking them to recommend you Web 2.0: Making the Web Work for You, Illustrated Choosing Professional Organizations Services offered: Membership Training and development (e.g., webinars, teleseminars) White papers and other publications Networking  Job postings Web 2.0: Making the Web Work for You, Illustrated Choosing Professional Organizations A networking resource for physicians Web 2.0: Making the Web Work for You, Illustrated Working with Blogs and Microblogs Determine your focus (e.g., corporate, editorial, entertainment) Technorati lists blogs by category Web 2.0: Making the Web Work for You, Illustrated Working with Blogs and Microblogs How do I find readers for my blog? Post a link on your social networking site, Send the link as a text message to your contacts  Include a link as part of your email signature Post blog links on professional or student networks to which you belong Should I post a microblog? Limited number of characters allowed; must be concise What blogging tools are available? blogger.com (a Google site) wordpress.com Web 2.0: Making the Web Work for You, Illustrated Working with Blogs and Microblogs Making your blog work for you Some sites can earn you money  Example: AdSense posts ads on your blog pages using contextual targeting and placement targeting Every time a user clicks an ad from your site, you earn money Use filters to control which ads appear on your blog Web 2.0: Making the Web Work for You, Illustrated Managing Your E-Portfolio What will your home page look like? First impressions count What links should your home page include?  Include a navigation bar with clearly defined buttons that take the user to pages of additional information Web 2.0: Making the Web Work for You, Illustrated Managing Your E-Portfolio The e-portfolio of a writer and filmmaker Web 2.0: Making the Web Work for You, Illustrated Cyberstalking Unwelcome feature of the Web Ability to bully, stalk, or harass an individual online (cyberstalking, cyber bullying, and cyber harassment) Protect yourself by reporting the person who is stalking or harassing you For more information http://www.wiredsafety.org Web 2.0: Making the Web Work for You, Illustrated Summary Create your virtual self Ensure that your online image isn’t distorted Ensure privacy Take measures to determine who can search for you and what they can see Limit access to your personal information by Web applications Use tools to track down, understand, and address the information available to anyone in the virtual world Web 2.0: Making the Web Work for You, Illustrated Summary (cont’d) Understand professional networking Local, global, or industry specific Connections based on shared professions, industries, contacts, and goals Find work, collaborate on projects, share information, and find potential employees Many professional organizations include Web- based memberships that let people meet and network with each other online Web 2.0: Making the Web Work for You, Illustrated