Brand Management: download study notes, summaries, exam preparation tests

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Strategic Advantages - Brand Management - Exam

Strategic Advantages, Brand Strategy, Differentiation and Added Value, Drastic Budget Cuts, Packaging Design, Corporate Design, Brand Extensions, Brand Extension Strategy, Dualithic and a Multilithic, Brand Name. Marketing field sounds easy field...

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Branded Article - Brand Management - Exam

Branded Article, Intrinsic and Extrinsic Attributes, Relative Importance, Role of Advertising, Component of the Marketing, Communications Mix, Brands Strategic Design, Pursue a Single Brand, Brand Name Development Trajectory, Successful Brand Name...