The U.K. Credit Card Industry in the Late 1980s-Marketing-Lecture Handout, Exercises for Marketing. Jnana Bharathi Campus of BU
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The U.K. Credit Card Industry in the Late 1980s-Marketing-Lecture Handout, Exercises for Marketing. Jnana Bharathi Campus of BU

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This course covers Marketing techniques, principle and theory. This is lecture handout for Marketing course. It was provided by Prof. Aiman Malhotra at Jnana Bharathi Campus of BU. It includes: Credits, Increase, Consume...
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Microsoft Word - Questions UK credit card case-04.doc

The U.K. Credit Card Industry in the Late 1980s

Questions for Case Discussion

1. Define the market for credit cards.

2. Would an annual fee increase the profits of Barclays? What about a raise in APR?

Does Barclays’ consumer mix matter?

3. Should Barclays impose an annual fee? Should Barclays lead the market doing it

now?

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