"Subjective measures, Reputational measures and Objective measures. Source: [http://in.docsity.com/en-docs/Life_Style_Analysis_-_Consumer_Behavio...
"Unsystematic Risk: - It is specific to the company or industry. - It is also known as ""specific risk"", this risk is specific to individual stocks. ...
"For estimating the price of a stock, the security analyst must forecast the earnings and cash flows that can be expected from the firm. This is prima...