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Esternalità
Tipologia: Slide
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Prof. Carlo Cambini Politecnico di Torino [email protected]
They can be negative or positive
Action by one party benefits another party^ z
Homeowner plants a beautiful garden where all theneighbors benefit from it z
Homeowner did not take their benefits into accountwhen deciding to plant z
Network externalities: mobile users benefits from abig installed base in order to obtain lower call prices(for
on net
calls, but not for
off net
calls!)
Scenario – plant dumping waste
{
Marginal External Cost (MEC) is the increase in costimposed on users downstream for each level ofproduction {
Marginal Social Cost (MSC) is MC plus MEC {
Equilibrium in a competitive market where marketdemand crosses supply curve
z
Assumption: the firm has a fixed proportionsproduction function and cannot alter its inputcombinations
{
The only way to reduce waste is to reduce output
The MC curve for the firm is the marginal cost ofproduction z
Firm maximizes profit by producing where MCequals price in a competitive firm z
As firm output increases, external costs on usersalso increase, measured by the marginalexternal cost curve z
From a social point of view, the firm producestoo much output
Aggregatesocial cost ofnegativeexternality By not producingat the efficientlevel, there is asocial cost on
society.
MC
S = MC
I (^) D
P^1
P^1
q^1
Q^1
MSC
MSC
I
Firm output
Price
Industry output
Price
MEC
MEC
I
q*
P*
Q*
10
Network externalities •^
We face
direct
network externalities
when the
utility of an agent of type A depends on thenumber of agents belonging to the same group(say network) A:
-^
An additional agent that enter the networkgenerates a postive externality (
positive feedback
to the existing agents since “connection”possibilities are enlarged (ex. the evolution ofmobile adoption).
-^
The Metcalfe’s law
) , (
) (^
,
,^
q N
U q
U
A Ai
Ai
=
A simple model (Rohlfs, 1974)^ z
Let
p
be the (fixed) price to be connected to a
telecom network; the utility function of aconsumers of type
[0, 1] (= willingness to pay)
Utility increases if the number
n
[0, 1] of
users increases.
θ
θ
A simple model (Rohlfs, 1974) z
Thus, in equilibrium we have: z
Two equilibria, one stable and one unstable.
is called the
critical mass
~^ ) (^1) ( ~
θ
θ^
−
= p
p 0
θ
p
θ^
1/2 n
1
˜ θ
0
0
0
L^
H
L 0 θ
A simple model (Rohlfs, 1974) z
What is the critical mass? The minimum level of coverage/penetration that a network/technologyshould reach in order to remain in the market. z
If you fail, you will exit the market. z
Relevant concept in high-tech industries: compatible vs. incompatible products. z
Relevant role of price and its impact on the coverage level. z
Important factors:
switching costs
and
lock in
effect
Market analysis in presence of networkexternalities z
From social point of view, it is easy to show that a 100% coverage should be reached (almost for c< 0.5).
Cos
ti, Be
ne
fic
i
0 0,^1
c = 0,
(^5) θ
0,^5 0,^4 0,^3 0,^2
0,^2
0,^4
0,^6
0,^8
1
c = 0,
25 c = 0,
1
Market analysis in presence of networkexternalities z
Should a private firm choose to cover all the marlet or not? z
In monopoly: z
Costi,Ricavi 0,1^0
c^ = 0,
θ
0,5 0,4 0,3 0,
0,^
0,^
0,^
0,^
c^ 1 θ = 0,25 c = 0,
θ θ θ θ θ θ
π^
~
~ ) ~ (^1) ( ~ ~
~
) ~(
c
c
p^
− − = ⋅ − ⋅ =
2
c
Network externalities z
Generally consumers would like to be connectedto as large a network as possible. This impliesthat if there are several different providers ofnetworks, then it is very advantageous toconsumers if they interconnect z
Despite the fact that interconnection is typically inthe social interest, it may or may not be in theprivate interest. z
There may be cases where a large incumbentmay find it attractive to avoid interconnection withnew entrants in order to preserve its marketpower.
Network externalities z
It is important to understand that if the value of thenetwork increases through interconnection (due toMetcalfe law), then there should be a way to dividethat increase in value so to make all participantsbetter off. z
If the pie gets bigger, everyone can get a largerprice. However, the increased size of the pie alsomeans that
threats
not to interconnect become
more significant. And, of course, a larger pie is amore tempting target for someone to try to snatchthan a smaller one.