Creation and Branding
•Which are the key factors to building incredible luxury brand
experiences?"
The brand’s goal / The brand’s unique point of view / The stories the
brand has to tell!
•Based on the brand management stories from some of the LVMH
Maisons, choose appropriate proposals for brands to attract and
engage customers."
Reflect strong values and commitment / Deliver strategies aligned
with the DNA of the brand / Activate omnichannel plans !
•According to Sage from Tiffany & Co., synchronization and close
partnership across functions is essential to deliver a clear
message to clients and consumers."
Agree!
•According to Carole Bildé, her first role as Marketing and
Communication Director fro Veuve Clicquot is to…"
Engage customers and make Veuve Clicquot the most desirable
Champagne brand!
•The brand has to always modernize following the evolving
demands of the customers, even if it means sacrificing some of
its history and legacy."
Disagree!
•Brand Management always starts by understanding the brand,
what makes it unique and relevant for customers."
Agree!
•A brand DNA is based on…"
Heritage / Values!
•At Louis Vuitton, the Visual Studio team puts sustainability at the
heart of design & process by…"
Re-using existing materials / Re-using previous schemes in new
incarnations / Questioning materials & production techniques
