Decision-Making Process in Organizations: A Comprehensive Guide, Schematy z Psychologia marketingu

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The Decision-Making

Process in an

Organization

NATALIA NOWAK PAULINA KOWALSKA MONIKA KOT

What is decision-making?

Decision-making is the

process of making choices

by identifying a decision,

gathering information, and

assessing alternative

resolutions.

1. Indentify the problem  (^) Recognize the problem or opportunity and decide to address it.  (^) How worthwhile will it be to solve this problem or realise this opportunity?  (^) What is the objective to be achieved?

2. Collect revelant infromation  (^) What is relevant and what is not relevant to the decision?  (^) What do you need to know before you can make a decision, or that will help you make the right one?  (^) Who knows, who can help, who has the power and influence to make this happen or to stop it?

4. Weigh and analyze the alternatives  (^) What criteria should you use to evaluate?  (^) Consider the costs and benefits of each alternative.  (^) Ask “what if” questions.  (^) Place the alternatives in a priority order.

5. Choose among alternatives  Choose the best alternative based on the previous careful analysis of all the options.

7. Review your decision

When do we make

decisions as a group and

when do we make them

individually?

As a group, when the decisions to be made are related to:

 significant information needs

 knowledge and experience in many

areas of organization's operations



significant market and financial risk

 need for assistance from other

decision-makers or specialists

The disadvantages of group decision-making

• (^) time-consuming and effortfulness
• (^) pressure to conform to the group (compromise and conformism)
• (^) possibility of minority domination (participation of superiors,

experts)

• (^) potential for conflict of interest
• (^) high costs
• (^) ambiguous liability

And what are the methods

of group decision-making?

Brainstorming

Affinity Diagram – Kawakita Method

Walt Disney Method