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2024/25 PRSA APR Cheat Sheet - Complete Guide, Exams of Health sciences

Chamberlain College of NursingHealth sciences

2024/25 PRSA APR Cheat Sheet - Complete Guide

Typology: Exams

2025/2026

Available from 03/24/2026

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2024/25 PRSA APR Cheat Sheet - Complete Guide
PRSA Values ✔ Ans - HE FAIL
Honesty
Expertise
Fairness
Advocacy
Independence
Loyalty
Four Step Planning Process ✔ Ans - RPIE
Research: Define the PR problem, situation analysis
Planning: Strategy
Implementation: Take action & communicate
Evaluation: Assessment
Problem Statement ✔ Ans - 5 Ws and H
1. What is the source of concern?
2. Where is this a concern?
3. When is this a concern?
4. Who is involved or affected?
5. How are they involved or affected?
6. What is the impact to the organization and its publics?
Audience ✔ Ans - 1. Who needs to know?
2. Who needs to be involved?
3. Who is affected or has something to gain/lose?
4. Whose support do we need?
Objective ✔ Ans - Who does what for whom by how much
and when?
Must be SMART, outcome/behavior-focused
10-Step PR Plan ✔ Ans - 1. Goal
2. Audience
3. Objective
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2024/25 PRSA APR Cheat Sheet - Complete Guide

PRSA Values ✔Ans - HE FAIL Honesty Expertise Fairness Advocacy Independence Loyalty Four Step Planning Process ✔Ans - RPIE Research: Define the PR problem, situation analysis Planning: Strategy Implementation: Take action & communicate Evaluation: Assessment Problem Statement ✔Ans - 5 Ws and H

  1. What is the source of concern?
  2. Where is this a concern?
  3. When is this a concern?
  4. Who is involved or affected?
  5. How are they involved or affected?
  6. What is the impact to the organization and its publics? Audience ✔Ans - 1. Who needs to know?
  7. Who needs to be involved?
  8. Who is affected or has something to gain/lose?
  9. Whose support do we need? Objective ✔Ans - Who does what for whom by how much and when? Must be SMART, outcome/behavior-focused 10-Step PR Plan ✔Ans - 1. Goal
  10. Audience
  11. Objective
  1. Strategy
  2. Tactics
  3. Activities
  4. Evaluation
  5. Materials
  6. Budget
  7. Timeline Ethical Principles ✔Ans - CC-Feds Competition Conflict of Interest Free Flow of Information Enhancing the Profession Disclosure of Information Safeguarding Confidences Act in the public interest Use honesty and integrity as your guide Avoid conflict of interest; real, perceived, potential Ensure truth and accuracy
    1. Free flow of information
    2. Do not disseminate false or misleading information
    3. If you make a mistake, correct with all publics Deal fairly with all publics Ethical Process ✔Ans - IF VA then PD
  8. Identify ethical issue or concern
  9. Identify internal/external factors
  10. Identify key values
  11. Identify who will be affected and PR professional's relationship to each
  12. Identify ethical principles
  13. Make your decision and justify it 5 Forces (power and weakness) ✔Ans - 1. Supplier power
  14. Buyer power
  15. Competitive rivalry
  16. Threat of new entrant
  17. Threat of substitution
  1. Trial/Implementation --> Behavior change --> People/family/friend
  2. Adoption --> Behavior change --> People/family/friend 4 Models of PR ✔Ans - 1) Press Agentry/Publicity
  1. Public Information
  2. Two-Way Asymmetric
  3. Two-Way Symmetric Sherman/Clayton; Robinson/Putnam Antitrust ✔Ans - * 8K: 4 days "material" changes to organization
  • 10K: 60 days (annual report including MD&A, SWOT)
  • 10Q: 45 days "unaudited" quarterly report
  • Def 14A proxy statement announcing shareholders meeting
  • 5c "gag": 90-day embargo on publicity material from date security is registered until effective
  • 10-b5: truth and accuracy in all publicity materials including speeches, press releases, etc.
  • Reg FD (Fair Disclosure): disclose financial information to all shareholders at the same time
  • Sarbanes-Oxley (SOX) verify accounting controls are in place 4 Defenses Against Libel ✔Ans - 1. Truth
  1. Fair comment
  2. Privilege
  3. Retraction 6 Standards of Proof of Libel (EPR p. 142) ✔Ans - Proof libel DID PuFF
  4. Defamation
  5. Identification
  6. Damages
  7. Publication
  8. Fault
  9. Falsity 9 Steps to Restore Trust ✔Ans - To restore trust READ A C
  1. Restitution
  2. Explanation
  3. Apologize
  4. Declaration
  5. Affirmation
  6. Contrition
  7. Consultation
  8. Communication
  9. Candor Crisis Process ✔Ans - 1. Problem identification and prioritization
  10. Manage the victim dimension
  11. Employee communication
  12. Communicate with those indirectly affected
  13. Deal with self-appointed, self-anointed and the media Crisis Communications Planning Process ✔Ans - 1. Identify what can go wrong or become highly visible
  14. Identify priorities based on vulnerabilities most likely to occur and develop scenarios for each
  15. Develop Q&A for each scenario
  16. Determine what to say/do in first critical hour
  17. Develop a strategy to contain and counteract vs. respond and react Active Crisis Steps ✔Ans - Activate the team so regular comms can return to normal then adjust to recover.
  18. Activate the crisis communications team including the official spokesperson
  19. Establish regular cadence of communications
  20. Return to normal operations of the organization
  21. Adjust strategies and policies as needed
  22. Recovery -- strategies and organizational changes What is public relations? ✔Ans - Public relations is the management function that establishes and maintains mutually