About Hearst-Argyle Television, Inc., Slides of Statistics

station carrying ABC programming that is not owned by ABC (Disney). • According to Nielsen and other sources, Hearst-Argyle TV stations rank.

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About Hearst-Argyle Television, Inc.
Established 1997, through the combination of the Hearst Broadcasting group and
Argyle Television, Inc.
Publicly Traded on New York Stock Exchange (Symbol “HTV”)
2006 Financial Statistics:
o Revenue: $ 785.4 million
o EBITDA (1): $ 287.9 million
o Operating Income: $ 228.8 million
o Net Income: $ 98.7 million
o Shares Outstanding: 93 million
o Dividends per Common Share: $ 0.28
Total Assets: $3,958.1 million
Long-Term Debt: $ 777.1 million
Primary Revenue Source: Broadcast Advertising
o Major categories of advertisers: Automotive, Retail,
Furniture/Housewares, Financial Services, Corporate Packaged Goods,
Fast Foods, Movies, Beverages, Pharmaceuticals, Political campaigns
o Other revenue sources: Digital media advertising; retransmission-
consent payments from program distributors
Ownership: Majority-owned by Hearst Corporation
(www.hearst.com), the diversified media company whose other
interests include newspapers, magazines and cable programming
networks; the balance is held mostly by public shareholders
Employees: Approximately 3,000 full-time
(1) EBITDA is a non-GAAP meas ure. Fo r a reco ncilia tion of th is and othe r non-GAAP meas ures to GAAP financia ls in accordance
with Regulation G, please see t he “GAAP reconcil iation” sect ion of the Hearst-Ar gyle Television Web s ite, www.hearstar gyle.co m.
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About Hearst-Argyle Television, Inc.

• Established 1997, through the combination of the Hearst Broadcasting group and

Argyle Television, Inc.

• Publicly Traded on New York Stock Exchange (Symbol “HTV”)

• 2006 Financial Statistics:

o Revenue: $ 785.4 million

o EBITDA (1): $ 287.9 million

o Operating Income: $ 228.8 million

o Net Income: $ 98.7 million

o Shares Outstanding: 93 million

o Dividends per Common Share: $ 0.

• Total Assets: $3,958.1 million

• Long-Term Debt: $ 777.1 million

• Primary Revenue Source: Broadcast Advertising

o Major categories of advertisers: Automotive, Retail, Furniture/Housewares, Financial Services, Corporate Packaged Goods, Fast Foods, Movies, Beverages, Pharmaceuticals, Political campaigns o Other revenue sources: Digital media advertising; retransmission- consent payments from program distributors

• Ownership: Majority-owned by Hearst Corporation

(www.hearst.com), the diversified media company whose other

interests include newspapers, magazines and cable programming

networks; the balance is held mostly by public shareholders

• Employees: Approximately 3,000 full-time

(1) EBITDA is a non-GAAP measure. For a reconciliation of this and other non-GAAP measures to GAAP financials in accordance with Regulation G, please see the “GAAP reconciliation” section of the Hearst-Argyle Television Web site, www.hearstargyle.com.

  • Presence in: 23 States
  • Properties:

o 29 Television Stations, 2 Radio Stations

ƒ 26 of the television stations are owned by Hearst-Argyle Television, Inc. ƒ Two of the TV stations and both radio stations are managed by Hearst-Argyle on behalf of Hearst Corporation under a management agreement; one TV station is managed on behalf of Hearst Corporation which is holder of a local marketing agreement (“LMA”) for the station. ƒ 13 of the TV stations are affiliates of the ABC network; 10 are NBC affiliates; two are CBS affiliates. ƒ The stations reach approximately 18% of all U.S. TV households, or about 20 million households, as measured by Nielsen. ƒ All of the television stations are digital and capable of providing high-definition television (HDTV)

o 30 Web Sites and growing

ƒ The Web sites are aligned with each of Hearst-Argyle’s TV and radio stations and most are managed by Hearst-Argyle partner Internet Broadcasting.

o 14 digital multicast channels and growing

ƒ The channels offer 24/7 weather and/or traffic information, many in connection with NBC’s Weather Plus brand (see “Partnerships/Alliances” below)

  • Partnerships / Alliances:

ƒ Internet Broadcasting (www.ibsys.com) (equity interest) ƒ Ripe Digital Entertainment (www.ripedigital.com) (equity interest) ƒ NBC Weather Plus (www.nbcweatherplus.com) (joint venture between NBC and affiliates) ƒ National Broadband Company (“nbbc”) (www.nbbc.com) (joint venture between NBC and affiliates) ƒ YouTube (content-sharing, advertising partnership)

  • Other Facts:

o About Hearst-Argyle stations:

ƒ Hearst-Argyle stations and their predecessors date back to the dawn of radio and television broadcasting and are among the most recognized brands within their communities.

type to receive carriage on the VOD tiers of both Comcast and Time Warner.

  • RDE pioneered “Connective Advertising ®” to give marketers and viewers an enhanced video experience across all platforms. The Company is the first to sell television advertising on a cost per view basis, a model normally associated with the Internet.

ƒ Weather Plus , launched in November 2004, is a partnership of NBC and its affiliates to provide 24/7 weather local reports and forecasts using a portion of the NBC stations’ and their affiliates’ digital television (DTV) channels.

  • The Weather Plus channels typically use about 1/6 of the spectrum capacity available to each programmer’s digital channel; over the remaining spectrum, programmers can provide HDTV programming and/or a combination of standard-definition digital television and data.
  • Weather Plus reaches more than 70% of the U.S. TV audience, attracting brand name advertisers, and is carried on cable systems throughout the country.

ƒ nbbc (National Broadband Company), an innovative web-based business-to-business “marketplace” was launched by NBC Universal and its broadcast affiliates in September 2006.

  • nbbc is designed to aggregate, monetize and distribute both NBC Universal and third party video to tens of millions of unique users worldwide.
  • Launched with the participation of over two-dozen media partners, the nbbc connects content owners, website owners and advertisers to create a robust viewing experience across the web.

ƒ YouTube and Hearst-Argyle in 2007 formed an alliance in which Hearst-Argyle created YouTube video/content “channels”

  • Initially included are stations in Boston, Manchester (NH), Sacramento, Pittsburgh and Baltimore
  • Hearst-Argyle, YouTube share advertising revenue from the channels.
  • The agreement marked the first for YouTube with a television station group.

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