


Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
station carrying ABC programming that is not owned by ABC (Disney). • According to Nielsen and other sources, Hearst-Argyle TV stations rank.
Typology: Slides
1 / 4
This page cannot be seen from the preview
Don't miss anything!



o Major categories of advertisers: Automotive, Retail, Furniture/Housewares, Financial Services, Corporate Packaged Goods, Fast Foods, Movies, Beverages, Pharmaceuticals, Political campaigns o Other revenue sources: Digital media advertising; retransmission- consent payments from program distributors
(1) EBITDA is a non-GAAP measure. For a reconciliation of this and other non-GAAP measures to GAAP financials in accordance with Regulation G, please see the “GAAP reconciliation” section of the Hearst-Argyle Television Web site, www.hearstargyle.com.
26 of the television stations are owned by Hearst-Argyle Television, Inc. Two of the TV stations and both radio stations are managed by Hearst-Argyle on behalf of Hearst Corporation under a management agreement; one TV station is managed on behalf of Hearst Corporation which is holder of a local marketing agreement (“LMA”) for the station. 13 of the TV stations are affiliates of the ABC network; 10 are NBC affiliates; two are CBS affiliates. The stations reach approximately 18% of all U.S. TV households, or about 20 million households, as measured by Nielsen. All of the television stations are digital and capable of providing high-definition television (HDTV)
The Web sites are aligned with each of Hearst-Argyle’s TV and radio stations and most are managed by Hearst-Argyle partner Internet Broadcasting.
The channels offer 24/7 weather and/or traffic information, many in connection with NBC’s Weather Plus brand (see “Partnerships/Alliances” below)
Internet Broadcasting (www.ibsys.com) (equity interest) Ripe Digital Entertainment (www.ripedigital.com) (equity interest) NBC Weather Plus (www.nbcweatherplus.com) (joint venture between NBC and affiliates) National Broadband Company (“nbbc”) (www.nbbc.com) (joint venture between NBC and affiliates) YouTube (content-sharing, advertising partnership)
Hearst-Argyle stations and their predecessors date back to the dawn of radio and television broadcasting and are among the most recognized brands within their communities.
type to receive carriage on the VOD tiers of both Comcast and Time Warner.
Weather Plus , launched in November 2004, is a partnership of NBC and its affiliates to provide 24/7 weather local reports and forecasts using a portion of the NBC stations’ and their affiliates’ digital television (DTV) channels.
nbbc (National Broadband Company), an innovative web-based business-to-business “marketplace” was launched by NBC Universal and its broadcast affiliates in September 2006.
YouTube and Hearst-Argyle in 2007 formed an alliance in which Hearst-Argyle created YouTube video/content “channels”
6/