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AGEC 3010 FINAL VERIFIED ANSWERS!!, Exams of Marketing Business-to-business (B2B)

Walden UniversityMarketing Business-to-business (B2B)

AGEC 3010 FINAL VERIFIED ANSWERS!!

Typology: Exams

2024/2025

Available from 01/20/2025

Expressguide
Expressguide 🇺🇸

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Q&A
AGEC 3010 FINAL VERI
FIED ANSWERS!!
The Final Exam will be cumulative, but 70% of questions will come from
topics covered - Answers
after Quiz Two - Answers
1. Agribusiness Marketing: introduction and current issues (Ch.1) -
Answers
1. What is agribusiness? - Answers
2. Five marketing philosophies: - Answers
1) Production Concept - Answers
2) Product Concept - Answers
3) Selling Concept - Answers
4) Marketing Concept - Answers
5) Societal Marketing Concept - Answers
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Download AGEC 3010 FINAL VERIFIED ANSWERS!! and more Exams Marketing Business-to-business (B2B) in PDF only on Docsity!

AGEC 3010 FINAL VERIFIED ANSWERS!!

The Final Exam will be cumulative, but 70% of questions will come from topics covered - Answers after Quiz Two - Answers

  1. Agribusiness Marketing: introduction and current issues (Ch.1) - Answers
  2. What is agribusiness? - Answers
  3. Five marketing philosophies: - Answers
  1. Production Concept - Answers
  2. Product Concept - Answers
  3. Selling Concept - Answers
  4. Marketing Concept - Answers
  5. Societal Marketing Concept - Answers
  1. The Marketing Plan and its Role in the Business Plan (Ch.2) - Answers
  2. Strategic planning process - Answers
  3. Business Portfolio analysis and growth strategy - Answers
  4. Marketing process - Answers
  5. Agribusiness Marketing Environment (Ch.3&4) - Answers
  6. Microenvironment: the company, suppliers, marketing intermediaries, customer markets, competitors, - Answers and publics - Answers
  7. Macroenvironment: demographic, economic, natural, technological, political, and cultural forces - Answers
  8. marketing information management: - Answers
  1. information resources, - Answers
  1. Customer Value-Driven Marketing Strategy (Ch.7) - Answers
  2. Bases for segmenting consumer markets and requirements for effective market segmentation - Answers
  3. How to segment international market? What is intermarket segmentation? - Answers
  4. Types of market-targeting strategies: - Answers
  1. Undifferentiated (mass) marketing, - Answers
  2. differentiated (segmented) marketing, - Answers
  3. concentrated (niche) marketing - Answers
  4. micromarketing (local and individual) - Answers
  1. What is positioning map? - Answers
  2. Identifying possible differences: product, service, personnel, image - Answers
  1. Possible value propositions and examples - Answers
  2. Product (Ch.8, Ch.9) - Answers
  3. 3 Levels of Product - Answers
  4. Product decisions: - Answers
  1. Attributes: quality, features - Answers
  2. Branding: Brand Name Selection, Brand Development Strategies - Answers
  3. Packaging - Answers
  4. Labeling - Answers
  1. New Product Development Strategy - Answers
  1. Marketing Strategy Development - Answers
  2. Test market - Answers
  1. cost-plus pricing - Answers
  2. breakeven pricing and target return pricing - Answers
  • Competition-based pricing - Answers
  1. New-Product Pricing Strategies - Answers
  1. Market-Skimming pricing - Answers
  2. Market-Penetration pricing - Answers
  1. Product-Mix Situations and Pricing Strategies - Answers
  2. Price adjustment strategies - Answers
  3. Place (marketing channel) Ch.12 & 13 - Answers
  4. Functions of marketing channel - Answers
  5. Channel behavior - conflict, Multichannel distribution, Disintermediation - Answers
  1. Marketing channel design - Answers Public Policy and Distribution Decisions - Answers
  2. Types of Retailers - Answers Retailing Trends and Developments: showrooming, webrooming - Answers
  3. Types of Wholesalers - Answers
  4. Promotion (Ch.14 & 15) - Answers
  5. Integrated Marketing Communications - Answers
  6. 6 Steps in Developing Effective Marketing Communication - Answers
  7. Setting the Total Promotion Budget - Answers
  8. Promotion Mix Strategies: Push vs. Pull Strategy - Answers
  9. Product Life-Cycle Stages and promotion strategies - Answers