Technological university Dublin
Digital marketing II
Case study: Aliexpress audit
AliExpress
AliExpress was launched by Alibaba group in 2010 as a B2C, it is a global retail marketplace
targeted at consumers worldwide, many of them located in Russia, the United States and
Brazil. The platform enables consumers from around the world to buy directly from
wholesalers and manufacturers in China and have access to a wide variety of products at
wholesale prices (AliExpress, n.d.). By selling products to foreign customers, the company can
be affected by macroeconomic changes in the countries to which it sells. In the case of the
Irish market, AliExpress has advantages due to the positive commercial environment between
China and Ireland which recently celebrated 40th anniversary of diplomatic relations last week,
and trade figures suggest the bilateral relationship is one that is rapidly growing in importance.
(Goff, 2019)
• Pest analysis
Political factors
• The average of political stability
from 1996 to 2017 is 1.16 (the
global economy, n.d.)
• According with transparency
international, the corruption
index of Ireland is 73 points.
(“Transparency International -
Ireland,” n.d.)
• Corporate tax in Ireland is 12.5%
• Brexit impact in Ireland
• Member of European Union
• Government plans to improve
labour force skills
Economic factors
• GDP in Ireland is 333.73 billion
USD dollars. (Trading economics,
n.d.)
• Increase in consumer spending
• Consumer confidence average
88.02 points (Trading
economics, n.d.)
• Inflation rates are recorded at
0.9%
• 1 EUR = 1.14034 USD
• Unemployment rate 5.3%
• European central bank low rates
