Pricing Strategies: Discounts, Segmentation, Psychology, Promotions, Geographical, Dynamic, Slides of Marketing Management

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Discounts and Allowances
Discounts – Cash – Quantity – Functional – Seasonal
Allowances – Trade-in – Promotional

Segmented Pricing
Selling a product or service at two ormore prices, where the difference inprices is not based on differences incosts.
Types: 1. Customer-segment2. Product-form3. Location pricing4. Time pricing

Promotional Pricing

^ Cash Rebates
^ Special-EventPricing
^ Loss Leaders
^ Low-InterestFinancing
^ LongerWarranties
^ Free Maintenance

Geographical Pricing
FOB-origin pricing
Uniform-delivered pricing
Zone pricing
Basing-point pricing
Freight-absorption pricing

International Pricing
Price depends on many factors,including: – Economic conditions – Competitive situations – Laws and regulations – Development of the wholesaling andretailing system – Consumer perceptions and preferences – Costs

Initiating Price Changes
Price Cuts: – Excess capacity – Falling market share – Dominate market through lower costs
Price Increases: – Cost inflation – Overdemand

Public Policy and Pricing
Price fixing
Predatory pricing
Price discrimination
Retail price maintenance
Deceptive pricing – Promotion price reductions – Scanner fraud – Price confusion