An Image Worth Sharing
Your Club’s Public Relations Plan
Prepare for your exams
Study with the several resources on Docsity
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Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Public Relations and Public Image. Public Relations: Informs the community about your club activities, events and services … builds awareness.
Typology: Exams
2022/2023
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An Image Worth Sharing
Your Club’s Public Relations Plan
Public Relations and Public Image
Public Relations:
Informs the community about your club activities, events and services … builds awareness and credibility
Public Image:
What your club stands for and how you are perceived… your clubs image in the community
Your Club’s PR Plan – 7 Steps for an
Effective Plan
Step 1: Get Your PR Committee in Place
- First Step: PR Committee Chair
- Who would you ask to be on your PR Committee?
Step 3: Building your Campaign
What is your goal? Identify your target audiences….who are they? Identify your key message or story…. Polio Day, your clubs signature event What are the five W’s of a news release? What is more compelling? … an event or service? Include photos, audio or video
TELL COMPELLING STORIES WITH CONSISTENT MESSAGES
- Real people, real stories
- Tug the heartstrings
- Focus on the WHY, not the HOW
- Define your impact
Step 5: Funding and Resources
Resources to support your club’s PR:
Human capital can be more impactful than financial Club budget line item for PR Partner with other organizations Use of social media
Step 6: PR Tactics and Tools
What media outlets can you target?
Newspaper articles and ads Business journals Local TV/Radio ads and announcements Billboards Club and members social media You Tube Your website and newsletter Community Blogs
BANG THE DRUM AND DON’T STOP
Public Relations Resources
Resources
District, Zone and RI Resources The Club Public Relations Committee Manual Effective Public Relations: A Guide for Rotary Clubs Rotary PR Tips newsletter Rotary’s Brand and Media Centers Tell Rotary’s Story: Voice and Visual Identity Guidelines
OUR VOICE AND VISUAL IDENTITY
Download the guidelines Create your own club logo Use templates as a starting point Use images to inspire your own photos
THE END RESULT
million members delivering a consistent message
more members, donors, partners stronger brand greater impact