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Mobile:
Email:
Time: 60 Minutes
Part 1
Analytical Skills Test
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Analytics Entry Exam question Template, Exams of Data Analysis & Statistical Methods
Exam template for data analytics and visualization. For Data analysis role there you have to prior knowledge about graph mathematics, basic statistics an so on.
Typology: Exams
2020/2021
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Name: Mobile: Email: Time: 6 0 Minutes Part 1 Analytical Skills Test
Part 2 This is the playground for your imagination. For the questions mentioned below, there are no right or wrong answers; just express your thought-process.
- For imaginary product, iNARY ; it has been observed that Installation to Registration ratio is 68 % for a given quarter; whereas KPI for marketing team was to maintain the ratio at least 96% on average throughout the quarter. As a reason to that, Marketing lead has asked for help from the Growth Hackers of iNARY team. Write down 3 possible reasons you think that caused the fall along with the solutions that might help Marketing Team to meet their quarterly goal ; given that iNARY acquires new users through Digital Marketing Channels and Territory-wise Sales Team and the registration journey includes OTP input. Answer:
- In general, Onboarded Users are users who got registered to iNARY in a given period of time. But as registrations count has a pre-existing issue of Instant-Churn, the Analytics Team has decided to revise the definition of Onboarded Users and bring up the true health-status to the top-level stakeholders. Through an intensive analysis, iNARY Analytics Team has set-up the new definition that tags a user as Onboarded only after a user has used the app for 21 Days. Which reduced the Onboarded user count to 15% of that was before; as most of the users don’t use iNARY after 7 Days. Given the situation, Growth Hacker team has been assigned to come-up with strategies and execution plans for increasing Onboarded User Count according to the new definition. Please write down 3 strategies for increasing Onboarded Users and 3 reasons you think are causing the users stop to using the app after 7 Days ; given that iNARY has an active Telesales Team and a Retention tool Answer: