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This brief focuses on analyzing qualitative data that your program has collected. It includes an overview of qualitative data; how to plan for qualitative data ...
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C296013-O November 19, 2018
No. 19 | updated August 2018 This brief focuses on analyzing qualitative data that your program has collected. It includes an overview of qualitative data; how to plan for qualitative data analysis; how to analyze qualitative data; and the advantages and disadvantages of qualitative data.
Qualitative data are information in non-numeric form. They usually appear in textual or narrative format. For example, focus group notes, open-ended interview or questionnaire responses, and observation notes are all types of qualitative data. Qualitative data analysis is the process of interpreting and understanding the qualitative data that you have collected. Qualitative data analysis relies heavily on interpretation. During analysis, you will draw on your own experiences and knowledge of your program to make sense of your data. You will also consider the context of your program to determine how the data fit into the bigger picture. Qualitative data analysis is an iterative process; once you have begun to collect qualitative data, you will begin to review it and use your initial findings to shape how you collect and interpret data in the future.
Because collecting qualitative data is relatively quick and easy, you may feel compelled to collect a large amount. However, be mindful that analysis of qualitative data is time-consuming and labor-intensive. Plan to collect only as much data as your program is able to analyze and use. There are a number of Evaluation Briefs about data collection methods for evaluation (see Resources below). It is important to plan ahead when analyzing qualitative data to ensure that it will be meaningful and useful. Determine your focus. Consider the evaluation question(s) you want to answer. Keep in mind that these questions will guide the interpretation of your data. Decide how your data will be used to improve your program. Determine who will analyze the data. Multiple people should analyze the data to be sure that the interpretation of findings is not biased. Those who conduct the analysis should have ample time and energy to comb through large amounts of text- based data. They should also have enough program knowledge to interpret findings appropriately. When more than one person analyzes data, everyone must use the same systematic approach for reviewing, organizing, and coding the data. Obtain the necessary tools you need to analyze your data. Qualitative data can be analyzed either manually or using a computer software package.
Both methods require you to review, code, and interpret your data. You will have to determine which method is most appropriate for your program.
It is critical that you develop a systematic approach for analyzing your qualitative data. There are four major steps to this process:
Brief 19: Analyzing Qualitative Data for Evaluation Available at: https://www.cdc.gov/healthyyouth/evaluation/ pdf/brief19.pdf For further information or assistance, contact the Evaluation Research Team at [email protected]. You can also contact us via our website: http://www.cdc.gov/ healthyyouth/evaluation/index.htm.