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Understanding Metrics for Digital Marketing, Cheat Sheet of Quantum Physics
An overview of the importance of metrics in digital marketing, focusing on google analytics and its use in tracking website performance. It discusses the concept of 'bounce rate' and how it can be improved to increase user engagement. The document also mentions the role of 'goals' in google analytics and how they can be used to measure the success of a digital marketing campaign.
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2021/2022
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