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Apple case and business processes
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Apple’s philosophy and organizational culture have impacted and it handles ethical decisions by adhering religiously to their mission, vision and principles such as creating innovative products and always show integrity from the small to great business transactions. Putting your employees first above all is one of the effective strategies of a successful organization, Apple show their compassion to heir people by making them first feel that they are part of the company and that their welfare are taken care of, as evidenced in providing free ride from company site to train station, by creating an evangelist of the product and giving higher compensation to those who are in-charged of convincing customer in just 2 minutes as they enter to the Apple stores. Well- motivated employees performed above expectations that results to more sales of the company. They always make sure that each person in the organization must possess traits like honesty, respect, confidentiality and of course everyone must comply on what is needed to be done. They make sure that every person connected and involved in their company are following their principles, they are always making sure that the supplier has integrity and honest, since their suppliers came from different types of industries and are offering a competitive price, they do not tolerate illegal practices and unscrupulous business activities. They are requiring them to be transparent from every single detail and should be committed to the company by abiding the rules to have an annual responsibility check on the part of the suppliers. Especially that Apples embrace low labor cost production where irregularities are inevitable. Suppliers are required to follow Code of Conducts to have a smooth transaction with Apple. Apple even created a Business Conduct Helpline that encourage reporting of misconduct behavior of the employees specially if it pertains to honesty and integrity. Being guided by the company’s principles from every single, low to high rank and file employees, suppliers and other stakeholders involved, the company always meet the standard set that made them the popular from many years ago up to present. Apple’s industry is very competitive because they make sure that they can go with the future trends, they are futuristics and predict most of the trend and set the standard, they religiously keep the pace with the quick evolving industry of computers and consumer electronics. Their diversification, collaboration of corporate culture, and product evangelism propelled it to heights and made them envisioned the future. They are unstoppable that make their consumers show undying admiration for Apple. They invest into traditional but timely approach and at the same time abiding the company’s set of principles. They are using closed approach, unlike other companies such as company producing androids who are very open in collaboration that normally resulted
in a more innovative result. But Apple can still stand on it and still the most prestigious and high end company nowadays. Being competitive can affect the ethical risk in the operations in so many ways. Other parties and competitors are claiming that they stole or imitate something from them such as intellectual properties, software or even codes. Since they are not used to openness unlike Androids phone this competitors gain more great part of market share. This situation must be considered by the company if they will still stick to their closed principle. Apple has handled the various ethical issues that it has faced in the past in so many ways. One of this is product quality, they failed production on their Iphone4 that they are weak to received signals, in order to pacify them they give free accessories to boost the usage of the product. Consumers accepted it and gladly used the product continuously. On the part of privacy, they put an option to their phone whether the consumer will allow to trace the location or not in order to not violate the privacy act stated. In order to protect the sustainability, they reduced the harmful materials they are using in manufacturing gadgets so that they can avoid to be pollutants contributor. They even used recyclable materials and even encourage their consumers to exchange their old gadgets with discounts when they do. When it comes to intellectual property, Apple are very keen and observant about it, they sued a certain company when they discovered that they are copying Apple’s operating system. They even filed a case to Microsoft when they suspiciously think they are copying their Macintosh. Apple also sued iTune u.k. for copying and using the domain for Apple’s originally created music itune music but later proven to be different. Sue for other companies such as Samsung and HTC were also filed for the reason of patent. But Kodak also sued Apple in an issue that Apple is using the imaging technology of the Kodak but soon decide in favor of Apple. With all these actions taken, truly Apple will stay ahead the way they protect and nurture their organization.