Applied-ENTREP 11111, Cheat Sheet of English

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ENTREPRENEURSHIP

M o d u l e 4

MARKETING PLAN AND FINANCIAL PLAN

ENTREPRENEURSHIP – Grade 11

Module 4 : Marketing Plan and Financial Plan

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Regional Director: Gilbert T. Sadsad Assistant Regional Director: Jessie L. Amin Development Team of the Module Writer : Marijo S. Balin Editor : Cynthia C. Competente Reviewers: Edwin L. Mias Christie L. Alvarez Illustrator/ Layout Artist : Jaypee M. Ignacio

IV. Pre-Test :

Multiple Choice. Write the letter of your answer.

1. The Seven P’s will fall under _____________ Plan. a. Production c. Financial b. Organization d. Marketing
2. Which of the following parts of a business plan include the projected statement of cash flows describes all the data expressed in the monetary units from the other sections of the business plan? a. Production c. Financial b. Organization d. Marketing
3. At least, how many years does the financial statement being projected? a. One c. Three b. Two d. Four
4. What is the most important part of Financial Plan? a. Projection c. Salary b. Mathematical Computation d. Implication of the result
5. Based form the Outline of Business Plan, how many Major Sections do we have? a. 7 c. 9 b. 8 d. 10

V. Learning Activities

1. Perform Activity #1 - COMPLETE ME!
2. Read the information about Marketing Plan.
3. Read the information about Financial Plan.
4. Be familiar of the outline of the business plan

Activity #1 - COMPLETE ME!

Complete the crosswise puzzle by giving the right entrepreneurial terms described below. ACROSS

1. 1.It refers to the process of putting the product in a package or container.
2. It refers to the individual employees or workers who are directly involved in the production, marketing, and sale of the product or service.
3. It refers to the place occupied by the product in the minds of the consumers.
4. It refers to the place where the consumers are expected and willing to buy the product. DOWN
5. The mode of conveying information about the product to the target consumers.
6. It is the amount of money expected, required, or given in payment for something.
7. The output of the whole production process, or the tangible good or intangible service offered by the business to the target customers.

➢ Simply collates and describes the various sets of information derived from the other sections of the business plan. ➢ It is composed of the following important areas:

1. Major assumptions
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement analysis Examples:

• Amount of Salaries that appears in the projected statement of comprehensive income comes from the organization plan
• Cost of machineries and equipment that appears in the noncurrent asset section of the projected statement of financial position comes from the production plan. Major Assumptions The financial statements in the business plan are not actual but rather projected, thus requiring some major assumptions based on reliable data or information. Suppose the entrepreneur projects an increase of 10 percent in the salaries of employees in the projected statement of comprehensive income. This projection may be based on a related pending bill in Congress or on the policy of the business to gradually increase the salaries of workers in comparison to those of the competitors. Financial Statements The financial plan features the following different projected financial statements of the proposed business:

1. Statement of comprehensive income
2. Statement of cash flows
3. Statement of changes in equity

4. Statement of financial position These financial statements are projected for at least three years and are considered the final product of the whole accounting process. The statement of comprehensive income and the statement of financial position, respectively, are the financial statements included in this module. The statement of cash flows and the statement of changes in equity will not be covered because they require a more exclusive accounting knowledge. Financial Statement Analysis ➢ is the last section of the financial plan ➢ is intended to primarily fit the requirements of the course. The financial statements do not provide any useful and relevant information to the users unless they are evaluated and analyzed. ➢ Is done through several approaches and usually dependent upon the objective of the users of the financial statements. ➢ Basically, it is conducted to determine the financial operation of the business in terms of liquidity level, profitability of operations, and solvency status. It must be noted that the mathematical computations in the financial analysis are not the most important part of analysis but rather the interpretation and implication of the results to the business. In other words, mere mathematical computations do not provide value to the analysis. BUSINESS PLAN OUTLINE The following is an outline of the business plan and its various sections. A. Title Page B. Table of Contents

6. Personnel requirements
7. Administrative operation J. Organizational Plan
8. Form of business organization
9. Liability of the owner or owners
10. Organizational structure
11. Roles and responsibilities
12. Salary requirements K. Production Plan
13. Production schedule
14. Production process
15. Processing plant and equipment
16. Sources of materials
17. Production cost L. Operation Plan
18. Evaluation of supplier
19. Materials requisition and receiving procedures
20. Storage and inventory control system
21. Shipment system and control
22. Functions of support services M. Marketing Plan
23. Product
24. Place
25. Price
26. Promotion
27. People
28. Packaging
29. Positioning N. Financial Plan
30. Major assumptions
31. Projected statement of comprehensive income
32. Projected statement of cash flows
33. Projected statement of changes in equity
34. Projected statement of financial position
35. Financial statement analysis O. Appendix

VI. Practice Tasks

Practice Task 1 - MIX ME.

Give one(1) product and complete what marketing mix you will utilize on that product.

Practice Task 2 - JUSTIFY ME.

Write True if the statement is correct. Otherwise write False and state your reason briefly.

1. The marketing plan describes in detail how the project will be finally sold to the target customers.
2. Much of the information contained in the marketing plan is the output of research.
3. The marketing plan contains the factors or variables of the marketing mix.
4. The marketing plan does not apply to service business since it does not have any product to sell.
5. The financial plan contains information about the financing scheme of the business.
6. In the financial plan, the business presents its actual or historical financial statements.
7. The financial statements contain absolute or true monetary data.
8. Financial statements are considered the final product of the accounting process.

of visual aids or props. aids or props, but they do not significantly contribute to the commercial and/or they are not well done. any visual aids or props. Enunciation/dictio n Presenters’ enunciation/dictio n is excellent. Presenters’ enunciation/dictio n is average. Presenters’ enunciation/dictio n is below average. Within timeframe (1-2minutes) The commercial is presented within the timeframe. The commercial is presented slightly outside the timeframe. The commercial is presented significantly outside the timeframe VIDEO ADVERTISEMENT PRESENTATION RUBRIC Presenter(s)

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Name of the Product

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Date _______________ Start Time __________ End Time ________ Criteria 3 2 1 Creativity and presentation The commercial is creative and effectively written and is presented well. The commercial is somewhat creative and effective and/or the presentation is adequate. The commercial shows little creativity or effectiveness and/or is not well presented. Need for product The commercial clearly explains the need for the product in the society. The commercial somewhat explains the need for the product in the society. The commercial does not adequately explain the need for the product in the society Visual aids(props) The commercial makes good use of visual aids or props. The commercial includes visual aids or props, but they do not significantly contribute to the commercial and/or they are not well done. The commercial does not include any visual aids or props.

Enunciation/diction Presenters’ enunciation/diction is excellent. Presenters’ enunciation/diction is average. Presenters’ enunciation/diction is below average. Within timeframe (1-2minutes) The commercial is presented within the timeframe. The commercial is presented slightly outside the timeframe. The commercial is presented significantly outside the timeframe Technology Utilization Presenters utilized full technology with more effects. Presenters utilized full technology with little effects. Presenters utilized full technology with no more effects.

VIII. Assignments:

LET’S MARKET THIS!

Work as a group in the previous lesson. Prepare the marketing plan of your proposed small business. Follow the sample below. Scoring rubric for each activity will be used.

MARKETING PLAN

This section contains the following factors of the marketing mix: product, place, price, promotion, people, packaging, and positioning. Product Place Price Promotion People Packaging Positioning

SCORING RUBRICS

Category Beginning 2 Developing 4 Proficient 6 Highly Proficient 8 Excellent 10 Completeness The work is very incomplete. Many questions are missing/partially complete. Two or more questions are missing or partially complete. One question is partially answered or completely missing. All questions are answered completely. Correctness The work is full of errors. Some questions/tasks were not answered correctly. There are 2 or 3 errors in the output. There is 1 error in the output. There are 0 errors in the output. Collaboration We did the work by ourselves. We talked a little among group members Only some of the group members are cooperative. We worked together most of the time. Sharing ideas regularly. We worked together so that everyone contributed to the final output. Everyone worked together using his/her knowledge and abilities to make the output come together.

Post Test

1. The marketing plan details how the proposed business will sell its product to the target consumers.
2. The marketing plan includes the Product, Place, Price, Promotion, People, Packaging, and Positioning while Financial Plan includes Major assumptions, Projected statement of comprehensive income, Projected statement of cash flows, Projected statement of changes in equity, Projected statement of financial position, and Financial statement analysis.
3. Some major assumptions based on reliable data or information contribute in making the financial statement. This serve as projection to monetary concerns like salary.
4. Financial statement analysis is incredibly significant in a business plan because its result can be interpreted and used for the improvement of the business.

Assignments

Students’ response will vary.

References:

Aduana, Nick L ( 2017 ).Entrepreneurship in Philippine Setting for Senior High School, Quezon City, Philippines : C & E Publishing Inc. pp.184, 245 - 252, 338 - 339. http://www/readwritethink.org/ https://www.investopedia.com/