BARGAINING
POWER IN
NEGOTIATION
SUBMITTED BY,
NAVYA JAYAKUMAR P
ROLL NO: 20
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BARGAINING POWER IN NEGOTIATION
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2019/2020
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BARGAINING
POWER IN
NEGOTIATION
SUBMITTED BY, NAVYA JAYAKUMAR P ROLL NO: 20
CONTENT
BARGAINING
POWER
Bargaining power is the relative power of parties in a situation to exert influence over each other. If both parties are on an equal footing in a debate, then they will have equal bargaining power, such as in a perfectly competitive market, or between an evenly matched monopoly and monopsony.
BUYING POWER
Buying power is a specific type of bargaining power relating to a purchaser and a supplier. For example a retailer may be able to dicate price to a small supplier if it has a large market share and or can bulk buy.