Basic Concepts in Communication - Study Guide, Study notes of Journalism

This document includes a summary of the basic concepts in communication in bulleted form.

Typology: Study notes

2019/2020

Available from 09/03/2022

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Applied Social Sciences
Basic Concepts and Goals of
Communication
Objectives:
Discuss the meaning and nature of communication.
Describe the different goals and scope of communication.
Definition of Communication
Social interaction through messages.” (Fiske 2011, 2)
involves transmission of signs and codes
o signs symbols, objects, or behaviors that signify meaning
o codes systems that should determine how signs should go
together
Two schools in communication studies
1. sees communication as the transmission of messages
2. sees communication as the production and exchange of meaning
Goals of Communication
To inform
give people facts and information
o mass media
o electronic mass media
Study Guide
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Applied Social Sciences

Basic Concepts and Goals of

Communication

Objectives:

  • Discuss the meaning and nature of communication.
  • Describe the different goals and scope of communication.

Definition of Communication

  • “Social interaction through messages.” (Fiske 2011, 2)
  • involves transmission of signs and codes o signs – symbols, objects, or behaviors that signify meaning o codes – systems that should determine how signs should go together Two schools in communication studies
  1. sees communication as the transmission of messages
  2. sees communication as the production and exchange of meaning

Goals of Communication

To inform

  • give people facts and information o mass media o electronic mass media

Study Guide

o public speaking (teaching)

To request

  • asking for something to be done
  • asking/requesting; applicable also in conversations

To persuade

  • convincing people to adopt, change, or maintain beliefs, values, and behaviors
  • evident in advertisements and speeches

To build relationships

  • communication develops friendships, relationships, and partnerships Scope of Communication

Intrapersonal communication

  • thoughts about oneself

Interpersonal communication

  • conversations with close friends and families

Organizational communication

  • communication within formal, organizational settings

Public speaking

  • communication to a large audience

Mass media

  • communicating to the public