Beta Golf Technologies: Revolutionizing Golf Equipment with Pixl Putters and Irons, Slides of Marketing

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Beta Golf Technologies

Generation 2 and 3 Pixl Putters

• Golf Magazine Articles: Golf Magazine has partnered up with Hot Stix Golf

Laboratories and published five articles on putter’s off-center performance

since early 2008. These putters include Scotty Cameron, Ping, Odyssey and

many more. Their results from Hot Stix show that these leading putters lose up

to 10% distance when hit off-center. Over the past 4 years our R&D team has

created the Pixl Generation 2 and 3 putter line. Hot Stix has tested for Pixl.

• The result: Pixl putters Generation 2 loses 0 - 1% when hit off-center and

Generation 3 hits 2-10% farther when hit off-center.

• When hitting a 60 foot putt, most people will strike the ball off-center due to

the longer backswing. This means you will fall 6 feet short of the hole when

using other putters. When you use your new Pixl putter and you hit off-center

you will hit the same distance as if you hit on dead center. This is the

difference between a 3-putt and a 2-putt.

• The following are the results from Tom Mase and Hot Stix for Golf Magazine

compared to their other results with our Pixl Gen 2 and Gen 3 putters…

Pixl 1: year 2000 1

st

generation Pixl putter Pixl 2/3 : year 2010 3

rd

generation Pixl Putter Test Results by: Tom Mase of HotStix

Tom Mase Newsletter to HotStix

• Hot Stix Golf Newsletter
• Title: Further with Off Center Hits?
• From: Tom Mase
• Most of us know that Karsten Solheim made the Ping Anser with heel-toe weighting to minimize

the distance lost when the ball is not struck in the center of the face. We all accept the fact that if

you hit the ball on the heel or the toe it will not go as far. However, recent testing of putters made

by a Silicon Valley R&D group is showing us this doesn’t have to be the case.

• Hot Stix Golf tests hundreds of putters a year for their performance on off center hits. This includes

moment of inertial testing of the head as well as using robot testing to see how far the ball travels,

relative to a center hit, when hit 3/4 inch towards the heel and toe. In the figure below are test

results from four prototype putters we tested. This company is making a putter that is the ultimate

in distance forgiveness. Imagine getting the distance right on you lag putts even it you miss the

center of the face by 3/4 inch! While the plots below show the heel-toe putts going farther than a

center hit, I’m sure an upcoming design will achieve a putter having a constant distance over a 1-

1/2 inch width of the face.

Temperature Compensated Putters/Irons It’s all about “feel”

Hitting Irons and Putting differs throughout the day! But Why?

• All golfers experience different extremes in their putters and irons as the day goes on. They may putt fantastically in the morning, and poorly later in the day, and vice versa.
• Why? It’s not just the stroke influencing their putting. It is the ball and club itself influencing putts as the temperature changes. If golfers don’t accommodate for the weather with their stroke, there will be a change in your putting performance.
• Putters with polymeric/urethane inserts amplify differences even more during temperature change. This typical insert, such as the Odyssey White Hot is made from material similar to the ball, thus amplifying the hardness/softness, feel and distance loss as the temperature changes.
• Metal face putters do not change significantly in the normal temperature ranges of golf, but the ball most certainly does.
• This means that that all putters require changes in the golfers stroke for both feel and performance as the temperature varies throughout the day!

What is TC Metal and its effects on putters/wedges/irons?

• This advanced material changes its modulus of elasticity, allowing the metal to soften up in cold weather and harden in hot weather.
• The outer layer material of the golf ball does the opposite, it gets harder in cold weather and softer in hot weather. Although most golfer’s claim they hit by feel, temperature changes mask feel.
• This off-set between the club face and the golf ball, allows the golfer to have a consistent feel on hits throughout the entire day, whether it is 40 degrees in the a.m. or 80 degrees in the p.m.

TC Metal and its Origin

• Beta TC metal was developed by the same engineers

who perfected the cardiovascular stents for Johnson &

Johnson, and the Flexon 0phthalmic eyewear for

VSP/Marchon(bendable eyeglass frames).

• This unique metal will give consistent feel and accuracy

regardless of the temperature throughout the day.

• It counters the effect of the ball, giving increased

confidence and reliability in putting.

• Try our test on with the nitinol metal provided. Place

in cold water for 5 seconds, then drop on a hard

surface. Then do the same but in hot water. The

results are astounding.

Pixl Blade Irons/Wedges

An Iron that has the forgiveness of a cavity back, and the workability of a blade

The World of Blade Irons

Problem: While less than 5% of golfer’s use

blade irons, more than 3x as many would like

to play with blades but cannot due to the low

forgiveness on off-center performance.

Solution: Golf needs a set of clubs that has the

forgiveness of a cavity backed iron, and the

workability of a blade.

What is Special about Pixl Blade Irons?  The Benefit of the Pixl Blade = “Finally, we have the forgiveness of a cavity back with the workability of a blade”  Problem Solved : As with our putters, pixels produce a mattress, not a trampoline. Our Pixl blade irons reduce losses on off-center performance from 10% to less than 3% (shown on the next 2 pages), similar to cavity back performance.

Where is the Proof?

• Recent Golf Labs tests of Titleist blade irons showed that the production Titleist loses 10% distance on off-center

hits.

• Our Pixel inserts were placed in the Titleist irons and our pixels inserts lost only 1.5%,
• The next page shows the graph of the Pixl blade irons tested against the Titleist production blade. However, there

is a tradeoff which is explained.

Golf Test USA 2002

• Generation 1 Pixl blades received the Golf Test USA “seal

of excellence” and were tested among 47 of the top

cavity backed irons.

• Pixl G1 blades were within 0.1 point of the top irons.

• Ranked higher than most cavity backs, even though

workability was not part of the test criteria.

• Hogan and Mizuno Blades = #42 and #43 on the list.

A New Design for Irons Golf Clubs: “Bars”

A Design that will provide Increased distance and spin rate for irons.