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Bibliography of Social Media and Marketing Research, Summaries of Marketing

Rice UniversityMarketing

http://gen.lib.rus.ec/book/index.php?md5=DA6D1252FE5D753A07AAD79777. 19FA15. Belch, G. & M. (2003). Advertising and Promotion: Communications Perspective.

Typology: Summaries

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BIBLIOGRAPHY
Aaker, J., & Adler, W. C. (2010). The Dragonfly Effect: Quick, Effective, and
Powerful Ways To Use Social Media to Drive Social Change, 255.
https://libgen.is/book/index.php?md5=0B2374A519F84D9D93F54BA73CD453
F2
Baker, M. J., Brown, A. J., Brownlie, D., Crosier, K., Drayton, J. L., Kennedy, A., …
Parkinson, S. T. (1983). Marketing: Theory and Practice (2nd Edition).
http://gen.lib.rus.ec/book/index.php?md5=DA6D1252FE5D753A07AAD79777
19FA15
Belch, G. & M. (2003). Advertising and Promotion: Communications Perspective
(Sixth Edition), 819.
http://gen.lib.rus.ec/book/index.php?md5=C42BDE00E10224D9762364BFD01
F427
Blake, S., Winsor, D., & Allen, L. (2011). Technology and Young Children : Bridging
the Communication- Generation Gap (1st Edition). Retrieved from
https://libgen.is/book/index.php?md5=E92A228DD90941DD8F0454A6D12AD
0DD
Boateng, H. (2015). Consumers ’ Attitude Towards Social Media Advertising and
Their Behavioural Response: The Moderating Role of Corporate Reputation,
9(4), 299–312. https://doi.org/10.1108/JRIM-01-2015-0012
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BIBLIOGRAPHY

Aaker, J., & Adler, W. C. (2010). The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, 255. https://libgen.is/book/index.php?md5=0B2374A519F84D9D93F54BA73CD F

Baker, M. J., Brown, A. J., Brownlie, D., Crosier, K., Drayton, J. L., Kennedy, A., … Parkinson, S. T. (1983). Marketing: Theory and Practice (2nd Edition). http://gen.lib.rus.ec/book/index.php?md5=DA6D1252FE5D753A07AAD 19FA

Belch, G. & M. (2003). Advertising and Promotion: Communications Perspective (Sixth Edition), 819. http://gen.lib.rus.ec/book/index.php?md5=C42BDE00E10224D9762364BFD F

Blake, S., Winsor, D., & Allen, L. (2011). Technology and Young Children : Bridging the Communication- Generation Gap (1st Edition). Retrieved from https://libgen.is/book/index.php?md5=E92A228DD90941DD8F0454A6D12AD 0DD

Boateng, H. (2015). Consumers ’ Attitude Towards Social Media Advertising and Their Behavioural Response: The Moderating Role of Corporate Reputation, 9 (4), 299–312. https://doi.org/10.1108/JRIM-01-2015-

Cohen, L., Manion, L., & Morrison, K. (2007). Research Methods in Education (6th Edition). https://libgen.is/book/index.php?md5=9E3B35B031767360EDD6D8C10B5E 99

Cooper, F. L. (2017). How to Teach English to very Young Children. http://gen.lib.rus.ec/book/index.php?md5=3D7B2E2A9540A8050D7F3111AFE 0F6D

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 26. https://scholar.google.co.id/scholar?hl=en&as_sdt=0%2C5&q=research+design &oq=#d=gs_qabs&u=%23p%3DIrl05F2Tc1IJ

Evans, D., Bratton, S., & McKee, J. (2010). Social Media Marketing: The Next Generation of Business Engagement. http://gen.lib.rus.ec/book/index.php?md5=1FEFEE0B227DEE448424A45A 72649

Ferrara, E., Interdonato, R., & Tagarelli, A. (2014). Online Popularity and Topical Interests through the Lens of Instagram, (i). https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Ferrara%2C+Inte rdonato+%26+Tagarelli&btnG=#d=gs_qabs&u=%23p%3DcIJguBBCGVgJ

Mayfield, T. (2008). What is Social Media. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=what+is+social+ media&oq=what+is+#d=gs_qabs&u=%23p%3DzihlvkcMeAwJ

Oskamp, S., & Schultz, P. W. (2005). Attitudes and Opinions. https://libgen.is/book/index.php?md5=CD77BF3B72F031B086279B3EB3EC 15

Tahir, R. (2015). Mobile Technology in Children Education : Analyzing Parents ’ Attitude Towards Mobile Technology for Children, 410 – 420. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=parents%27+attit ude+towards+social+media&btnG=#d=gs_qabs&u=%23p%3DIRd0x75V81QJ

Taprial, V., & Kanwar, P. (2012). Understanding Social Media. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=understanding+so cial+media&oq=Understanding+so#d=gs_qabs&u=%23p%3D4fGwV6m1GkkJ

Zarrella, D. (2009). The Social Media Marketing Book (1st ed.). http://gen.lib.rus.ec/book/index.php?md5=52D8F4FC0803C61F4357965A 4408