Customer Acceptance toward Self-Service Technology in McDonald Sta. Ana Pampanga
Introduction:
McDonald's is the world's largest restaurant chain by revenue, serving over 69 million
customers daily in over 100 countries across 37,855 outlets as of 2018. Although McDonald's is
best known for its hamburgers, cheeseburgers, and French fries, they also feature chicken
products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing
consumer tastes and a negative backlash because of the unhealthy food, the company has added
menu salads, fish, smoothies, and fruit.
Objectives:
To identify the level of customer acceptance towards the perceived usefulness of using
self-service technology at McDonald
To identify the level of customer acceptance toward the perceived convenience of using
self-service technology at McDonald
To identify the level of customer acceptance towards the perceived enjoyment of using
self-service technology at McDonald
To identify the level of customer acceptance towards the perceived control of using self-
service technology at McDonald
Statement of the Problem:
This study aims is to identify the level of customer acceptance toward self-service technology in
McDonald Sta. Ana Pampanga
1. How may the demographic profile of the respondent be depicted regarding:
1.1 Gender
1.2 Age
1.3 Status
1.4 Education
2. How may the level of customer acceptance be described by the respondents in terms of;
2.1 Perceived Usefulness
2.2 Perceived Convenience
2.3 Perceived Enjoyment
2.4 Perceived Control
3. How may self-service technology be described in terms of;
3.1 Speed
3.2 Efficient
3.3 Relevant
