Communication:
Demystifying the
Target Audience
Tutored by : Prof. Sunil D’ Anto
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Understanding Communication: Identifying Your Audience and Key Message, Lecture notes of Effective Business Communication
This document, led by prof. Sunil d’ anto, explores the concept of communication and its importance in various aspects of life. It emphasizes the significance of identifying your audience, understanding their preferences, and crafting a clear and effective message. The document also touches upon the role of communication in business and personal relationships.
Typology: Lecture notes
2017/2018
1 / 13
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Communication:
Demystifying the
Target Audience
Tutored by : Prof. Sunil D’ Anto
One of the new memo sheets ended up on
J. Edgar Hoover’s desk.
He disliked it immediately and wrote on the
narrow margin, ‘Watch the borders.’
For the next six weeks, it was
extremely difficult to enter the United States by
road from either Mexico
or Canada!
“Communication” origin The root of the word “communication” in Latin is communicare , which means to share, or to make common (Weekley, 1967) Communication is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000) 4
Plan needed?
- (^) to fail to plan is to plan to fail!
- (^) Plan, for….. (^) Receiver / Audience (^) Key message (^) Channel (medium), language, tone (^) timing (^) (anticipated) Noise (^) planned action on the response received (^) Source
Finding the “Me” in “them”! In order to communicate with others, you need to know yourself, first!
Your knowledge :
What is your favorite subject?
- (^) Communication
- (^) Maths
- (^) Science : Physics, Political Science
- (^) Marketing, HR, Analytics
- (^) English language
- (^) Tech., C & IT, Tech Writing, Auto, Robotics
- (^) Investments
- (^) Health & Wellness, Vedic Philos.
- (^) History
- (^) F & B , FO
- (^) Fashion design, Performing Arts
Your experience : What has been your experience in communication to date?
- (^) Be specific
- (^) ….
Your interests :
What do you enjoy doing?
- (^) Observing..
Business Communication..
“ Call me hopelessly naïve, but I believe there is no
excuse for any variety of ‘business writing’ that should be crafted
any less carefully or aim any less high than a great novel or great
inaugural address. After all, we do aim—day in and day out—to
change the world via our human collectivities called enterprises.
Right ?”
- (^) Tom Peters (referring to novelist James Baldwin that “you write in order to change the world.”