Business Comunication, Summaries of Business Administration

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Essentials of Communication

Md. Shahidullah Kayser Lecturer Dept. of Finance Jagannath University, Dhaka. [email protected]

Ice Breaking Session

Collect information on following issues:



Name



Locality



Family



Educational Background



Career goal



Strength point



Weak point



Leisure activities

VERBAL AND NONVERBAL MESSAGES Basic ways in which people send and receive messages

Verbal

Messages sent verbally are

messsages expressed in words

The science of semantics

Business Communication



Business communication is the sharing of

information between people within and

outside the organization that is performed

for the commercial benefit of the

organization.

The importance of communication

in Business



Internal communication:

1. Better Coordination

2. Conductive work atmosphere



External communication:

1. Gov. agency

2. Ad agencies and customer



Communication skill a job requirement

Sender’s thoughts:-



The very first step in the process of

communication is generation of thought in

the sender’s mind. These thoughts may be

about a request, order, inquiry production

or any other such activity.

Encoding / Message:-

 (^) The thought generated in the mind of sender is ambiguous and unable to be communicated unless it is put into a receivable form. This step is known as encoding where the sender converts his thought into a message by means of a language.

Noise and Barriers:-

 (^) While transmitting the information to the receiver, the sender faces lots of barriers. These  (^) noise and barriers are explained as under:  (^) (i) On sender’s side:- Noise and barriers may take place during the process of encoding. a. Some of them may be caused by distraction, lack of concentration, typing mistake, poor b. language etc.

Cont.…

(ii) In the medium:- Some barriers are caused by medium such as poor transmission on T.V. and radio misprinting in newspapers etc. (iii) On receiver’s side:- The receiver can also create certain barriers to the receiving of  message such as poor reading ability, emotions, lack of concentration etc.

Decodes the message:-

 (^) The receiver decodes the message. Decoding includes understanding implied meaning.

Feed back:-

 (^) Process of communication is incomplete until the receiver responds to the sender. This response may be negative, positive, or for further enquiry. It means when the receiver of job application welcomes or regrets the sender, the process of communication is deemed to be complete.  (^) This whole process can be depicted through the following diagram.

Objectives of Communication

Communication needs in



Planning Stage



Execution Stage



Assessment Stage

Objectives cont.…

 Information  (^) Advice  (^) Order  (^) Suggestion  Persuasion  Education  (^) Warning  (^) Raising morale  (^) motivation