Business studies a level, Schemes and Mind Maps of Marketing Business-to-business (B2B)

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3.9 Strategic methods: how to

pursue strategies

3.9.1 Assessing a change in scale

Problems created by growth and

retrenchment and how they can be

overcome

Learning outcomes

• How to manage and overcome the problems

of growth or retrenchment

• The impact of growth or retrenchment on the

functional areas of the business

• Students to consider the wider role of the

mission statement.

Read hand out (W&C Page 229 -232)

Issues with growth and retrenchment

should include:

Issue Explanation

economies of scale (including technical, purchasing and managerial)

economies of scope

diseconomies of scale

the experience curve

synergy

overtrading.

Read chapter 79 page 510 - Marcouse

Using the handout attached and your textbook create a factsheet using the above as a base