CAP (Certified Analytics Professional)
CAP Domain I: Business Problem Framing correct answer The first and most important step of an
analytics project. Process of defining the business problem, identifying stakeholders, determining if the
problem has an analytics solution, refining the problem statement and constaints, defining the set of
business benefits, and obtaining stakeholder agreement.
Analytics Process Model correct answer Aligns with the CRISP-DM model (Cross Industry Standard
Platform for Data Mining). Encapsulates the major components of conducting any analytical research
project. The model is iterative and has 6 phases: understand the organization, understand the data,
prepare the data, analyze and interpret the data, evaluate the analysis, and communicate and deploy
the results
CAP Domain I: Business Problem Statement correct answer Starts by describing a business opportunity
or threat or an issue in broad terms.
CAP Domain I: How to frame a business problem correct answer The 5 Ws: Who are the stakeholders?
What problem/function is project to solve? Where does the problem occur? When does the problem
occur? Why does the problem occur?
CAP Domain I: Stakeholders correct answer Anyone affected by the project or who is the most critical to
the long term success of the project.
CAP Domain III: Analytics correct answer The scientific process of transforming data into insight for
making better decisions (INFORMS)
CAP Domain I: 5 Whys correct answer Iterative process of discovery through repetitively asking 'why';
used to explore cause and effect relationships underlying and/or leading to the problem.
CAP Domain II: Problem amenable to analytics solution correct answer Ask: Does the answer lie within
the organization's control? Does the requisite data exist or can it be obtained? Can the likely problem be
solved and/or modeled? Can the the organization accept and deploy the answer?
CAP Domain II: Analytics Problem Framing correct answer Requires analyst to: reformulate a problem
statement as an analytics problem; develop a proposed set of drivers and relationships to inputs; state
