Download Capstone CAPSIM Exam: Navigating the Simulation and more Exams Advanced Education in PDF only on Docsity!
Capstone CAPSIM Exam
Research and development Products are invented and revised by which department? Marketing Production Research and Development Finance capstone courier What is the industry newsletter called? Capstone Courier Capstone Quarterly Capstone Messenger wage increases Which of these investments is not a function of the Production department? Increasing Automation Wage Increases Creating new production lines a b and c What are your company’s options for raising money? Borrowing Long-term debt Borrowing Short-term debt Issuing Stock A and C only A, B and C marketing Prices are established by the: Finance Department Marketing Department Production Department R&D Department true The Proformas are dynamic financial statements that recalculate based on your decisions. True False
performance, low end, high end, size, traditional 5 different markets match product to market, rank best product two step purchase decision traditional age – price – position – quality low end price – age – position – quality high end position – age – quality – price performance quality – position – price – age size position – age – quality – price marketing, finance, product, research and development 4 functional areas R and D cycle time factors
- automation level of production line
- number of projects underway
- distance moved New product development
- takes at least one year
- max is 2x listed capacity
- additional capacity takes at least one year
- create 25% awareness at no cost require capacity and automation over forecasting, failed to raise funds needed for expenditures Emergency loan factors overall cost leader, differentiation competition strategies customer survey score calculated 12x/year
- age and positioning taken into account
- 100 – ideal spot, bottom priced, ideal age, MTBF top
Wage Increases What are your company’s options for raising money?
- Borrowing Long-term debt
- Borrowing Short-term debt
- Issuing Stock
- A and C only
- A, B and C A, B and C Prices are established by the:
- Finance Department
- Marketing Department
- Production Department
- R&D Department Marketing Department The Proformas are dynamic financial statements that recalculate based on your decisions.
- True
- False True You produce and sell: Electronic sensors 4 main departments
- R&D
- Marketing
- Production
- Finance R&D is where you:
- Invent and revise products
- Decide how to improve existing products Marketing is where you:
- Set your price
- Determine sales and promo budgets
- Forecast sales for the coming year Production is where you:
- Schedule manufacturing runs
- Manage the size of the plant and its automation levels
- Create/sell off production lines
Finance is where you:
- Ensure your company has the funds it needs to grow
- Issue stock or borrow money (short or long term) Best place to start strategy-wise: Analysis – breaking down the industry and the company
- strengths and weaknesses
- potential of the market Industry Conditions Report
- Helps you to understand your customers
- Lists market segment sales percentage and projected growth rates unique to your simulation
- Published ONCE at beginning of simulation Capstone Courier (Foundation FastTrack) The industry newsletter, which is an extensive year-end report of the sensor industry This report includes:
- Customers Buying Patterns
- Product Positioning
- Public Financial Records
- This is where your team will evaluate their company’s performance or analyze their competitors Situation Analysis Series of tables that help determine the size of the market, how fast it is growing and what kind of products different customers are looking for Solid circles on marketing page Market segment of customers with similar preferences Dotted circles on marketing page Boundary of sales – outside of the dots, there will be 0 sales Cost of an R&D project Based on how long the project will take to complete (1 year = $1m, 6 mo. = $500k, etc.) Drift rate in industry conditions report How fast each market segment is moving across the perceptual map What to review before making marketing decisions Market segment pages in the report (5-6) Every dollar above price range will result in:
