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Deloitte's Brand Refresh: Goals, Process, Creative Solution, and Results, Summaries of Business Systems

Pennco TechBusiness Systems

Deloitte's brand refresh initiative, including the goals, process, creative solution, and results. The goals aimed to bring the brand to life, engage stakeholders, and establish brand standards. The process involved a 13-year refresh, building a single brand architecture, and conducting research through focus groups. The creative solution included a brand toolkit, responsive design, and guidelines. The results showed a significant increase in activity, new active users, downloads and references, and training utilization.

Typology: Summaries

2020/2021

Uploaded on 02/09/2022

ashleygh
ashleygh 🇺🇸

3 documents

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Branding
MKTG 1120
Deloitte Case
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Download Deloitte's Brand Refresh: Goals, Process, Creative Solution, and Results and more Summaries Business Systems in PDF only on Docsity!

Branding

MKTG 1120

Deloitte Case

  • (^) Goals
    • (^) Brand to Life
    • (^) Engage Stakeholders
    • (^) Brand Standards Toolkit
    • (^) Brand for the User Experience
  • (^) Creative Solution
    • (^) Brand Toolkit
      • (^) Responsive Design
      • (^) Guidelines
      • (^) Brand Tools
    • (^) Brand Voice
      • (^) Confident
      • (^) Clear
      • (^) Human
    • (^) Tracking
  • (^) Results
    • (^) Activity Up 25 times
    • (^) 70,000 NEW Active Users
    • (^) Downloads and References Increased
    • (^) Training Utilization