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Case Study Pack for Paper 1 (M25)

Myt PLC (Myt)

Level7 Education

The new format of the Paper 1 Case Study Pack (CSP), first exams M24, includes the

following:

 Glossary of key terms from the pre-release statement.

 Additional glossary of key terms relevant to the case study and the hotels industry.

 Two separate Paper 1 mock exams using the new assessment format (for reference

and exam practise only).

 Full mark schemes for both mock exams.

 This comprehensive PowerPoint presentation that includes lesson activities,

assessment advice, embedded videos (to provide additional context to the case

study), additional exam-practice questions, and accompanying teachers’ notes.

Over 1,200 IB World Schools have used our Paper 1 CSP in the past, and the

feedback has been extremely positive.

For additional resources for the IB DP Business Management course, visit our website.

The new Paper 1 Case Study Pack

The new Paper 1 – an overview (cont’d)

Paper 1 overview (cont’d)

Command words indicate the level of skill that is being assessed in each question

Learning the command terms will help students to comprehend the demands of

each question, improve the quality of their written answers, and time management

Assessment objectives:

• AO1 – Demonstration of knowledge and understanding
• AO2 – Demonstration of application and analysis
• AO3 – Demonstration of synthesis and evaluation
• AO4 – Demonstration of a variety of appropriate skills, specific to the subject.

1. Define (AO1)

2. Describe (AO1)

3. Identify (AO1)

4. List (AO1)

5. Outline (AO1)

6. State (AO1)

7. Analyse (AO2)

8. Apply (AO2)

9. Comment (AO2)

10. Demonstrate (AO2)

11. Distinguish (AO2)
12. Explain (AO2)
13. Suggest (AO2)
14. Compare (AO3)
15. Compare and contrast (AO3)
16. Contrast (AO3)
17. Discuss (AO3)
18. Evaluate (AO3)
19. Examine (AO3)
20. Justify (AO3)
    21. Recommend (AO3)
    22. To what extent (AO3)
    23. Annotate (AO4)
    24. Calculate (AO4)
    25. Complete (AO4)
    26. Construct (AO4)
    27. Determine (AO4)
    28. Draw (AO4)
    29. Label (AO4)
    30. Plot (AO4)
    31. Prepare (AO4)

Command terms (first exams M24)

Paper 1 – Assessment overview

 Section A

o Answer all structured questions based on the case study.

o The maximum score is 20 marks.

o All 5 units of the syllabus can be assessed, excluding the HL only topics.

 Section B

o Answer one out of two extended response questions.

o The maximum score is 10 marks.

o All 5 units of the syllabus can be assessed, excluding the HL only topics.

 Duration is 1 hour 30 mins.

 The total number of marks for Paper 1 (SL and HL) is 30 marks.

 The overall weighting of Paper 1 for SL is 35% and 25% for HL.

Pre-release statement – Myt PLC (Myt)

Myt PLC (Myt) is a publicly held multinational company that manufactures non-alcoholic drinks. Myt’s head office is in the US. Myt owns manufacturing factories on 6 continents. Myt has grown through internal and external growth. Initially, Myt manufactured just one drink: a root beer that was non-alcoholic, sweet, and carbonated. By 2020, Myt had developed its own large portfolio of over 30 different drinks, which it sells in bottles and cans. Myt uses social media influencers as part of its promotional strategy. Obesity and diabetes are two health issues that have been linked to drinks, many of which provide the entire recommended daily sugar intake for an adult in a single can. However, sugar substitutes used in diet drinks have also been linked to various health problems. Many of Myt’s drinks are high in caffeine and sugar. In 2023, Myt’s board of directors began a process of diversification, taking over: (i) Lotssa Coffee (LC) , a chain of coffee shops with over 4000 outlets across 35 countries, and (ii) Honest Water (HW) , a manufacturer of bottled drinking water. Myt announced plans to: (i) modernize and make its factories green, (ii) explore entering the healthy snacks market, (iii) utilize computer-generated avatars when creating advertisements, (iv) reduce caffeine and sugar levels in its products, and (v) improve its corporate social responsibility (CSR). Try to find at least 10 key terms from the case study (there are at least 15)

Pre-release statement – Myt PLC (Myt)

Myt PLC (Myt) is a publicly held multinational company that manufactures non-alcoholic drinks. Myt’s head office is in the US. Myt owns manufacturing factories on 6 continents. Myt has grown through internal and external growth. Initially, Myt manufactured just one drink: a root beer that was non-alcoholic, sweet, and carbonated. By 2020, Myt had developed its own large portfolio of over 30 different drinks, which it sells in bottles and cans. Myt uses social media influencers as part of its promotional strategy. Obesity and diabetes are two health issues that have been linked to drinks, many of which provide the entire recommended daily sugar intake for an adult in a single can. However, sugar substitutes used in diet drinks have also been linked to various health problems. Many of Myt’s drinks are high in caffeine and sugar. In 2023, Myt’s board of directors began a process of diversification, taking over: (i) Lotssa Coffee (LC) , a chain of coffee shops with over 4000 outlets across 35 countries, and (ii) Honest Water (HW) , a manufacturer of bottled drinking water. Myt announced plans to: (i) modernize and make its factories green, (ii) explore entering the healthy snacks market, (iii) utilize computer-generated avatars when creating advertisements, (iv) reduce caffeine and sugar levels in its products, and (v) improve its corporate social responsibility (CSR). Try to find at least 10 key terms from the case study (there are at least 15)

Identify and define all the key terms from the pre-release statement.  (^) Key terms can be explicitly tested in the Paper 1 exam  (^) Highlight all possible key terms.  (^) Define all of these in the context of the business.  (^) Each definition is worth up to 2 marks.

Student activities – Understanding of key terms

Definitions – possible additional terms

• (^) Ansoff’s matrix – diversification, market development, and product development

are all evident in Myt PLC’s growth strategy.

• (^) Brand positioning – Myt PLC moving toward healthier products and

environmentally friendly processes.

• (^) Capital expenditure vs. revenue expenditure for Myt PLC.
• (^) Economies of scale (from mass production and a chain of coffee shops).
• (^) Marketing mix – Product portfolio management, pricing methods for Myt PLC’s

drinks, place through LC’s coffee shops, promotion via social media influencers.

• (^) Stakeholder analysis – The impact of Myt PLC’s decisions on its shareholders,

customers, pressure groups, and local communities.

Definitions – possible additional terms

• (^) Sustainability – Emphasis on CSR, green factories, healthier product offerings,

and potential recycling efforts.

• (^) SWOT analysis – Strengths (global presence), weaknesses (health concerns),

opportunities (further diversification), and threats (health regulations).

• (^) Target markets – Shifts toward healthier consumer segments with plans for

reduced sugar and caffeine products.

• (^) Vertical and horizontal integration – Taking over Lotssa

Coffee (forward vertical integration) and Honest Water

(horizontal integration).

Additional student activities…

Read the pre-release statement – twice! Use the margins to make note of relevant:  (^) Business management tools and theories (such as Ansoff’s matrix).  (^) Decisions that need to be made (e.g., whether to enter the healthy snacks market).  (^) Individuals / key stakeholder groups (e.g., the board of directors).  (^) Constraints / Challenges / Threats / Limitations.  (^) Issues / Conflicts / Problems.  (^) Business opportunities.

Context: How It’s Made: Coca-Cola drinks

Context: Plastic pollution and pressure groups