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Catalog Display - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Aligarh Muslim UniversityFundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Catalog Display, Web Hosting, Expertise, Sized Companies, Maintaining, Existing Network, Large Companies, House Computer, Hosting Services, Interland

Typology: Slides

2012/2013

Uploaded on 07/29/2013

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Summary
• ISPs have Web hosting expertise that small or
medium-sized companies may not.
• Creating and maintaining a Web site using an
existing network can be difficult.
• With the exception of large companies with large
Web sites and in-house computer experts, it is
almost always cheaper to use outside Web
hosting services.
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Summary

  • ISPs have Web hosting expertise that small or

medium-sized companies may not.

  • Creating and maintaining a Web site using an

existing network can be difficult.

  • With the exception of large companies with large

Web sites and in-house computer experts, it isalmost always cheaper to use outside Webhosting services.

Examples • EZ Webhost • Interland • HostPro • HostIndex

Managed hosting 

Other hosting options

-^ TopHosts.com

Catalog display

  • Small storefront (fewer than 35 items)
    • Simple listing of products– No particular organization– Example:

Quebec maple syrup

  • Larger catalog
    • Store product information in database– More sophisticated navigation aids– Better product organization– Search engine– Example:

LL Bean

Shopping carts

  • Early e-commerce shopping used

forms-based

check out methods

. Required writing down

product codes, unit prices, etc.

  • A shopping cart:
    • Keeps track of items selected– Allows you to view the items in a cart– Allows you to change quantities of items
      • Because the Web is stateless, information must

be stored for retrieval. One way to do this isto use cookies, bits of information stored onthe client’s computer.

B2B e-commerce

Business-to-business e-commerce requires tools andcapabilities different from those required for business-to-customer systems.• Encryption• Authentication• Digital signatures• Signed receipt notices• The ability to connect to existing legacy systems,

including Enterprise Resource Planning (ERP)software. ERP integrates all facets of a businessincluding planning, sales, and marketing.

Levels of packages

Three levels of e-commerce packages:•^ Basic

: Requires a few hundred dollars in fees and less than an hour to set up. Typicallyhosted by an ISP.

-^ Middle-tier

: Ranges in price from $1K to $5K+,

and can take from one day to several days toset up. Can connect with a database server.Requires hardware purchase and some skills.

-^ Enterprise-class

: For large companies with high

traffic and transaction volumes. Hardware andin-house specialists needed.

Fundamental services

Available for businesses selling less than 50 items witha low rate of transactions.• These services offer:

  • Space for the store– Forms-based shopping
    • The Web host makes money from advertising banners

placed on the site. Each business has some controlover which banners are placed on its site.

  • Examples:

Bizland.com

,^ HyperMart

  • Drawbacks: E-mail transaction processing, banners.