Cracker Barrel Investor Presentation: Brand, Sales, and Growth Strategy, Study notes of Business

An investor presentation by Cracker Barrel Old Country Store, Inc. discussing the company's brand, sales by daypart, store experience, menu offerings, and growth strategy. The presentation covers topics such as the Cracker Barrel brand history, store experience, sales growth, operating income, and stock performance.

Typology: Study notes

2021/2022

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Download Cracker Barrel Investor Presentation: Brand, Sales, and Growth Strategy and more Study notes Business in PDF only on Docsity!

CBRL Investor presentationCBRL Investor presentationCBRL Investor presentationCBRL Investor presentation

Fall 2016Fall 2016Fall 2016Fall 2016

SafeSafeSafeSafe H

HHHarbor statement

arbor statementarbor statementarbor statement

Cracker Barrel Old Country Store, Inc. (

the Company

) urges caution in considering current trends and earnings guidance disclosed in this presentation. Except for specific

historical information, matters discussed in this presentation are forward-looking statements that involve risks, uncertainties and other factors that may cause actual resultsand performance of the Company to differ materially from those expressed or implied in this discussion. All forward-looking information is provided pursuant to the safeharbor established under the Private Securities Litigation Reform Act of 1995.More detailed information on risks, uncertainties, and other factors is provided in the Company

s filings with the Securities and Exchange Commission, press releases and

other communications.Reconciliations of non-GAAP financial disclosures to comparable GAAP measures found in this presentation may be viewed on the Company’s website, crackerbarrel.com.Assume all numbers presented are unaudited unless noted.

Our brand isOur brand isOur brand isOur brand is unique

uniqueuniqueunique and differentiated

and differentiatedand differentiatedand differentiated

Nostalgic Homemade authenticity Relaxing, fun & family friendly Affordable quality Home away from home Southern country heritage

The storeThe storeThe storeThe store e

e

e

experience

xperiencexperiencexperience

Our typical store…Our typical store…Our typical store…Our typical store… 

Serves over 950 guests Serves over 950 guests

Serves over 950 guests Serves over 950 guests a

a

a a day

daydayday

Employs over 100 people Employs over 100 people

Employs over 100 people Employs over 100 people

Open 114 Open 114

Open 114 Open 114 hours

hours

hours hours a week,

a week,

a week, a week, 364 days per year

364 days per year364 days per year364 days per year

Broad Broad

Broad Broad menu including breakfast

menu including breakfast

menu including breakfast menu including breakfast all day

all dayall dayall day and lunch/dinner

and lunch/dinnerand lunch/dinnerand lunch/dinner options

optionsoptionsoptions after

afterafterafter

11:00 am 11:00 am

11:00 am 11:00 am

Scratch cooking with fresh ingredients Scratch cooking with fresh ingredients

Scratch cooking with fresh ingredients Scratch cooking with fresh ingredients

Revenue averages approximately $4. Revenue averages approximately $4.

Revenue averages approximately $4. Revenue averages approximately $4.6 million

million

million million per store

per store

per store per store



80% restaurant



20% retail consisting of 4,000 SKUs per store

… and we have 640 stores with over 70,000 employees… and we have 640 stores with over 70,000 employees… and we have 640 stores with over 70,000 employees… and we have 640 stores with over 70,000 employees

We have widened our gap to the casual dining industryWe have widened our gap to the casual dining industryWe have widened our gap to the casual dining industryWe have widened our gap to the casual dining industry

We Continue to Drive Significant Improvements in Operating IncomeWe Continue to Drive Significant Improvements in Operating IncomeWe Continue to Drive Significant Improvements in Operating IncomeWe Continue to Drive Significant Improvements in Operating Incomeand Marginand Marginand Marginand Margin

Note: GAAP Data. See respective Earnings Releases for GAAP and Adjusted.

10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0% 0.0%

$300$280$260$240$220$200$180$160$140$120$

FY

FY

FY

FY

FY

FY

Operating Margin (% of Sales)

Operating Income ($M)

Operating Income

Operating Margin

CapEx

$355-$

Share repurchases

(Dilution offset)

Dividends

Reinvesting in the business

Return $355 to

$385 million to

shareholders

Cash

Generation

FY 2015

Beginning Cash

Balance

We are committed to Maintaining a balanced approach to capitalWe are committed to Maintaining a balanced approach to capitalWe are committed to Maintaining a balanced approach to capitalWe are committed to Maintaining a balanced approach to capitalallocation…allocation…allocation…allocation…

FY 2017

Ending Cash

Balance

($Millions)

FY15FY15FY15FY15-

-FY

FY17FY17FY

StrategicStrategicStrategicStrategic

planplanplanplan

Quarterly Dividend per Share Since Announcement of Strategic Priorities

 - 100. - 100. - 102. - 105. 
    1.  - 100. - 101. - 102. - 101. - 100. - 101. - FY - FY - FY - FY - FY - FY - $0. - $0. - $0. - $0. 
      • $0.
    - $1. - 26-May- - 13-Sep- - 26-Apr- - 19-Sep- - 03-Jun- - 01-May- 
    • $1. > 420% Increase - 02-Jun- - Quarterly dividends per share shown at declared dates of increases to quarterly dividend since 26-May-2011, which represents dividend per share prior to announcement of Strategic Priorities on 13-Sep-2011. Latest declared quarterlydividend was $1.15 on 26-Sep- (1)
  • $1. - 01-Jun-

We are well Positioned for continued successWe are well Positioned for continued successWe are well Positioned for continued successWe are well Positioned for continued success 

D
D
D
Differentiated brand with a unique mix of restaurant and retail
ifferentiated brand with a unique mix of restaurant and retailifferentiated brand with a unique mix of restaurant and retailifferentiated brand with a unique mix of restaurant and retail
-year history of growth and financial success
year history of growth and financial successyear history of growth and financial successyear history of growth and financial success
Executing plans for continued margin improvements
Executing plans for continued margin improvements
Executing plans for continued margin improvements
Executing plans for continued margin improvements
Balanced approach to capital allocation
Balanced approach to capital allocation
Balanced approach to capital allocation
Balanced approach to capital allocation
Continued delivery of strong shareholder returns
Continued delivery of strong shareholder returns
Continued delivery of strong shareholder returns
Continued delivery of strong shareholder returns