CFRE Sample Test
Questions + verified
solution
A person is the fundraiser for a new not-for-profit
organisation. Now that the first fundraising campaign
has produced donors, one of the primary
responsibilities of the fundraising office is to retain the
donors so that they will continue giving. The BEST
course of action to accomplish this is to: (Relationship
Building) - correct answer โ
โ
Include the donors in
upgrade efforts such as donor clubs.
An analysis of the basic data (participants, income, and
expense) from a direct mail solicitation has been
completed. In order to determine the key performance
measurements and effectively evaluate the direct mail
programme, you will need to examine the:
(Management) - correct answer โ
โ
percent participation,
average gift size, net income, average cost per gift, cost
of fundraising, and return.
