CHAPTER 1
INTRODUCTION
In business, quantitative research is the systematic empirical investigation of
observable phenomena via statistical, mathematical or computational techniques. Quantitative
research is the tool to calculate the measurable things to this research it also helps the researcher
or the reader to better understand how quantitative works.
Business refers to the organized efforts and activities of individuals to produce and sell
goods and services for income. Businesses can range from small operations operating in one
industry to large operations operating in many industries around the world, According to
Thomas Dicksee (2005), "Business refers to a form of activity conducted with an objective of
earning profits for the benefit of those on whose behalf the activity is conducted."
Quantitative is rooted in numerical approaches. The emphasis is on objectivity and the
use of statistics or data gathered through polls, questionnaires or surveys with quantitative
research methods, numerical data are gathered and then generalized across groups of people to
explain trends or phenomena. These methods begin from questions such as how many how
often” “when?” and “where?”
This chapter presents the background of the problem, its significance, and the scope and
delimitation of the study.
