TERM 1
evaluative criteria
DEFINITION 1
3nd stage of consumer buying decisio n process. to assess the
products in a consideration set the bu yer uses evaluative criteria:
objective (such as the size of a calc) and subjective (such as style)
product characteristics that are imp ortnat to a buyer. criter ia to
compare, rate, and rank different pro ducts. marketers influence
inexperienced consumers by framing alternatives
TERM 2
Purchase stage
DEFINITION 2
4th stage in comsuming buyers decision process. conusmers
select products or brands on the basis of results from the
evaluation stage and other dimensions. they also pick who
they will buy the product from
TERM 3
post purchas evaluation
DEFINITION 3
after the purchase, buyers evaluate the product to determine
if its actual performance meets expected levels
TERM 4
cognitive dissonance
DEFINITION 4
Cognitive dissonance is an uncomfortable feeling caused by
holding two contradictory ideas simultaneously. ;
dissatisfaction brought on by the consumer's doubts as to
whether he or she should have bought the product in the first
place or would have been better off buying another
desireable brand
TERM 5
3 major catagories of influences affect the
consumer buying decision process
DEFINITION 5
1. situational 2. psychological 3. social
