Chapter 9 | COMM 2124 - Intro Comm Research, Quizzes of Communication

Class: COMM 2124 - Intro Comm Research; Subject: Communication; University: Virginia Polytechnic Institute And State University; Term: Fall 2010;

Typology: Quizzes

Pre 2010

Uploaded on 10/24/2010

awoods07
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TERM 1
Advantages of Experiments
DEFINITION 1
1. Evidence of causality 2. Control (isolate variables, focus,
internal validity) 3. Lower cost 4. Replication (often repeated)
TERM 2
Disadvantages to Experiments
DEFINITION 2
1. Artificiality (much behavior of intere st is altered when studied
out of its natural environment... resu lts may have little direct
application to real world settings) 2. Re activity (people know
they're being studied so they behave differently) 3. Experimenter
bias (double blind overcomes this bias) 4. Limited scope (b/c of
narrow focus and control) -i.e. cultiva tion hard to study in a lab
TERM 3
Experimental Research
Involves...
DEFINITION 3
1. Manipulating the IV and then obser ve the responses of subjects
on the DV 2. Select the setting 3. Se lect the experimental design
4. Operationalize the variables 5. Dec ide how to manipulate the IV
-Straightfoward manipulation -Staged manipulation 6. Select and
assign subjects randomly to experime ntal conditions 7. conduct
pilot study 8. Administer the experime nt 9. Analyze and interpret
the results
TERM 4
Straightfoward Manipulation
DEFINITION 4
real world IV differences are use din the experimental
session
TERM 5
Staged Manipulation
DEFINITION 5
the researcher creates IV differences to maximize
manipulation for the purposes of the experimental session
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Advantages of Experiments

  1. Evidence of causality 2. Control (isolate variables, focus, internal validity) 3. Lower cost 4. Replication (often repeated) TERM 2

Disadvantages to Experiments

DEFINITION 2

  1. Artificiality (much behavior of interest is altered when studied out of its natural environment... results may have little direct application to real world settings) 2. Reactivity (people know they're being studied so they behave differently) 3. Experimenter bias (double blind overcomes this bias) 4. Limited scope (b/c of narrow focus and control) -i.e. cultivation hard to study in a lab TERM 3

Experimental Research

Involves...

DEFINITION 3

  1. Manipulating the IV and then observe the responses of subjects on the DV 2. Select the setting 3. Select the experimental design
  2. Operationalize the variables 5. Decide how to manipulate the IV -Straightfoward manipulation -Staged manipulation 6. Select and assign subjects randomly to experimental conditions 7. conduct pilot study 8. Administer the experiment 9. Analyze and interpret the results TERM 4

Straightfoward Manipulation

DEFINITION 4 real world IV differences are use din the experimental session TERM 5

Staged Manipulation

DEFINITION 5 the researcher creates IV differences to maximize manipulation for the purposes of the experimental session

How to Control Confounding Variables

  1. Randomization 2. Matching (constancy or pairing) 3. Including the confounding variable in the design TERM 7

Randomization

DEFINITION 7 Randomly assigning subjects to various treatment groups TERM 8

Matching

DEFINITION 8 1 Type: Constancy: makes a variable uniform for all the experimental groups (gender, age, or some other demographic variable i.e. using only boys in an experiment on the effect of video games on aggressive behavior) 2. Pairing discriminates subjects based on pre-test measure of some operationalization of a variable (i.e. IQ) TERM 9

Including the confounding variable in the

design means...

DEFINITION 9 produces a factorial design; can check for interaction effects TERM 10

Experimental Design labels

DEFINITION 10 R = random assignment X = treatment or manipulation of the IV O = Observation or measurement X and O are usually followed by a numerical subscript indicating the number of the treatment or observation