Reference: Schaefer, M 2019 , Why do so many big companies lack marketing basics ?.
https://businessesgrow.com/2019/01/28/marketing-basics/
The article performed the lack of marketing strategy’s basics of a big company which called
Go90. This telecomunications company wanted to become a media copmany. As a result, this
company was failed beacause there was no indication that they knew the audience that they
were trying to reach. The author stated that: ‘ not every product is going to be a hit but there’s
no excuse creating an embarassing failure due to a lack of simple diligence’. It is true that
because we need to create value among a consumer group big enough to matter, and it needs
to start with basic research. Mark did not put his bias or limitation in this article. Moreover,
this artilce had been written logically with the consistent argument.
Name: Nguyễn Phước Hồng Ngọc _ B1111915152
