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- The coalition is having a difficult time persuading a de- C cision-maker to support an issue. The decision-maker, however, can be swayed by level of public support for the issue. The most important data collection method to use next, therefore, would be: Select one: a.political capital charting b.communications capacity analysis c.community leader surveys d.voting record examination
- In media advocacy, decision-makers, as an audience B for the communications strategy, are what level of pri- ority? Select one: a.secondary b.primary c.tertiary d.emergenc y
- Type of brief provided to a decision-maker when at- B tempting to convince that person to take a specific ac- tion on an issue covers not only policy options but also policy recommendations. This type of brief is referred to as a/an:
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2 / 47 Select one: a.informatio n b.policy c.issue d.policy impact
- A
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4 / 47 a. By the end of the program, 20% of respondents will report eating more fruits and vegetables. b. By the end of the program, respondents will exercise more. c. Respondents will report drinking 30% more water.
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5 / 47 d. Respondents will drink less alcohol by the end of the program.
- Advocacy initiatives are created to influence policy and C law, and they include many strategy areas. In which of these areas would holding a town hall meeting fall? Select one: a.electioneering b.media advocacy c.grassroots lobbying d.direct lobbying
- Researching information about a legislator's voting B record before an initial meeting is important. Many places to gather research exist. Which would be the most helpful in understanding the voting record of a member of the United States Congress? Select one: a.Capwiz b.BALLOTPEDI A c.SOPHE Action Center d.APHA Legislative Action
- A health education specialist who is designing a media B advocacy initiative should incorporate which of the following as media strategies? Select one: a.press release, exercise program, interviews,
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7 / 47 d.PSA, TV interviews, cooking classes, behavior change intervention
- The health education specialist can examine health de- B terminants through a socio-ecological lens. Which so- cio-ecological and social determinant factor includes healthcare providers' recommendations? Select one: a.individual b.interperson al c.community d.policy
- The health education specialist is searching for infor- C mation about a health issue for an advocacy effort. The specialist is specifically looking for the facts, epidemi- ology, and health consequences of the issue. The most appropriate sites to search would be: Select one: a.JSTOR/ERIC b.ACS/AHA c.CDC/NIH d.NLM/Community Guide
- An action-oriented, time-limited alliance for health is- A sue advocacy is which of the following? Select one:
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8 / 47 a.coalition b.collaborati on c.task force d.influential
- B
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10 / 47 d.public policy
- When a media advocacy campaign is used to educate A about proposed policy changes, decision-makers with
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11 / 47 the power to affect change are which type of audi- ence? Select one: a.primary b.secondar y c.tertiary d.quaternary
- Which of the following is not an element of an effective A advocacy plan? Select one: a.market the coalition b.identify goals c.communication-persuasion model d.strategize tactics
- In the ecological model, behavior has many influences. D Which level best describes the role of cultural values, norms, and built environment? Select one: a.intrapersonal b.interpersonal c.organizational d.community
- The health education specialist can influence policy- A making at the implementation stage by: Select one: a.o ffering comment on draft rules b.recommending changes based on operational
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13 / 47 c.defining the problem d.evaluating policy solutions
- In evaluating a legislative advocacy campaign, process C indicators include: Select one: a.p ublic attitude change b.policy adoption c.campaign reach d.policy awareness
- A health education specialist is working with a local C community organization to segment the population for implementing a new health communication cam- paign to address rising rates of sexually transmitted infections (STIs) in the community. What characteristic will the project lead focus on to effectively segment the population? Select one: a.location of health care resources (e.g. fiscal, human, and technical) b.program components needed to effectively imple- ment the campaign c.behavioral, demographic, and cultural characteris- tics of the population d.duration/timeframe for implementing communica- tion activities
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- Which of the following is true about conducting an D outcome evaluation of a communication campaign? Health education specialists are assessing: Select one:
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16 / 47 C the credibility of media sources for health information, they should consider the element of currency. To what does this refer? Select one:
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17 / 47 a.the monetary value of the media organization b.the amount of federal funding received by the media organization c.how current or out-of-date the health information is for their health topic d.how important the health information is for their priority population
- A health education specialist is collaborating with com- C munity stakeholders to create a health communication campaign in which mammography screenings are pro- moted broadly among African American women in the southeast United States. Which messaging technique would be most appropriate? Select one: a.tailoring b.narratives c.targeting d.audience segmentation
- Health education specialists are encouraged to em- C ploy health literacy universal precautions when inter- acting with patients and delivering health education materials to communities. According to the Agency for Healthcare Research and Quality (AHRQ), which of the following is not considered a health literacy universal precaution? Select one: a.use short sentences consisting of no more than 25 words b.supplement text with relevant multimedia,
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19 / 47 c.use numeric rates and statistics to enhance the cred- ibility of your message d.highlight, bold, or create text-boxes to display impor- tant main points
- If a health education specialist were creating an in- C tervention that included written education materials, which of the following should be checked to best facil- itate learning? Select one: a.cost of a two-color brochure b.literacy level of all in the priority program c.weekly program meetings d.health records of those exposed to the intervention
- A health education specialist wants to ensure a fact B sheet on colon cancer prevention is suitable for the chosen priority population. Which of the following as- sessments should be used? Select one: a.SMOG b.SAM c.FOG d.FRY
- The route through which a message is disseminated to B the priority population is referred to as the communi- cation:
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20 / 47 Select one: a.means b.channel