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How many hotels in the world are in the STR Census database? - ✔✔172,000+ How many US hotels are in the Census database? - ✔✔52, How many US hotels are in the Hotel database? - ✔✔30,000 hotels What hotels are in the hotel database? - ✔✔95% of chain hotels + 2,000 independents What is the difference between Census and Hotel databases? - ✔✔The Census database contains basic information about each hotel, whereas the hotel database consists only of properties who share their rooms revenue, rooms available, and rooms sold information with STR.!! What are the three Key Performance Indicator (KPI) metrics? - ✔✔Occ%, ADR, RevPAR What are the geographical categorizations within the United States? - ✔✔Country, Region, State, Market, Tract What are the four industry segments, from largest to smallest? - ✔✔Market, Market Class, Tract, Tract Scale How many regions are in the United States? - ✔✔ 9 How many markets are in the United States? - ✔✔ 163 How many tracts are in the United States? - ✔✔ 630
What are tracts called outside the US? - ✔✔Submarkets Can markets cross state boarders? - ✔✔Yes What are the two types of markets? - ✔✔Metro markets and Non-metro markets How many scales and how many classes are there? - ✔✔7 scales, 6 classes What accounts for the difference between the number of scales and the number of classes? - ✔✔There are seven scales, which include six luxury—economy categories and a 7th category for independent properties. There are 6 classes...it's the same six categories as scales, but independent properties are slotted into the preexisting categories by achieved ADR. How often are "scales" and "classes" defined? - ✔✔Annually, at the start of each year What are the four key considerations when choosing a comp set? - ✔✔Participation ( do they submit data?) Proximity (how close are they to my hotel?) Pricing (what are they charging for a room in comparison to me?) Product (do we have similar amenities?) What are the three types of segmentation? - ✔✔Transient (rack rate, corporate rate, packages, government rate, etc.) Group (blocks of 10 rooms or more) Contract (airline crew, permanent guest, etc.) How soon before a hotel opens can you purchase a comp set? - ✔✔At any point in time during construction How long does a hotel have to be closed for its rooms to exit the market's supply? - ✔✔1 month The Uniform System of accounts defines demand as "the number of rooms sold." What two things are NOT included in this number - ✔✔Comps and No shows StEmpire 1
A standard trend report displays data for how many years? - ✔✔ 6 You can also request trend reports that display data for how many years? - ✔✔11 or 27 years Trend reports may also include what type of data? - ✔✔Segmentation data The sufficiency percentage reports are determined by excluding what? - ✔✔The individual property, its chain, and its parent company What is a radial trend? - ✔✔A trend report that displays hotels within a certain distances of a central point by using latitude and longitude fro A pipeline report is an important part of what three types of projects? - ✔✔Feasibility studies, impact analyses, and development projects What are the four stages of hotels in the pipeline? - ✔✔Under construction, final planning, planning, pre-planning. HOST Reports are called what outside the US? - ✔✔Profitability reports HOST/Profitability Reports display information for how many years? - ✔✔ 2 In the US, how many hotels submit profitability data? - ✔✔5, What are the three things you can request when creating a host report? - ✔✔Industry segment, group of properties, or user-defined set of individual hotels Information in a host report is presented as a ratio to what? - ✔✔Sales StEmpire 2
What is APR and APO? - ✔✔Amount per available room (similar to RevPAR), Amount per occupied room (similar to ADR) What is the Census database file? - ✔✔The file that contains all the attribute information for all hotels STR collects Forecast report contains ______ forecasts for top ____ US markets and ____ worldwide markets. - ✔✔monthly, 25, 50 What two types of organizations often use destination reports? - ✔✔Tourism organizations and Convention/Visitors' Bureaus What is a chain hotel? - ✔✔represents the hotel brand, which is clearly displayed to the public on the building and in all interactions with the customer. STR uses Chain and Brand - ✔✔synonymously STR maintains a database of all the 170,000+ hotels in the world. What is this database called? - ✔✔Census; This database is maintained on an ongoing basis by a large staff, who are adding new hotels What is a parent company - ✔✔consist of multiple chains. (Some people may use the term "Group" as a synonym for Parent Company.
- may have a range of high-end, middle, and low-end brands; or they may concentrate in one service level.
- may own, manage or franchise their hotels STR uses three different operation types: - ✔✔Chain Management Franchise Independent
created to be able to bring hotels under a Parent Company flag. hotels can take advantage of the benefits available from the Parent Company such as reservations systems and loyalty programs. soft brand/quasi chain examples - ✔✔Autograph Collection by Marriott Best Western Premier Collection Curio Collection by Hilton Ascend Collection by Choice
