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a. Nature of Business
Coffee shops is most widely
industry these days. A lot of
millennials tend to go to
different cafés with their
friends to study, have fun or
hang out and spare time with
themselves.
I. DESCRIPTION OF
INDUSTRY
As of 2018, 48% of 18 to 24-year-olds now drink coffee. Coffee shop industry trends show that Gen Z consumers are showing strong preferences for anything other than traditional coffee. They’re opting for ready-to-drink beverages, iced options, and the use of both whiteners and sweeteners.
b.Current
Trends
This business focuses in serving customers not just coffee but having nice ambiance and view around the shop. From running in a high end luxury designs, it has a touch of traditional “bahay-kubo”, in a bungalow style and modern structure beside an overlooking place. This shop offers coffee, beverages and pastry to customers. Tourist, students, passer-bys and workers are the target customers. Researchers come up with ideas without the consultations from