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This assignment explains the concept of cognitive dissonance and its impact on human decision making. It covers attitudes, conflicting, beliefs, behaviour changes and real-life psychological examples in simple and easy language for psychology and nursing students.
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What is cognitive dissonance? It is the mental tension experienced when a person holds two conflicting thoughts, beliefs, or attitudes.
Who proposed the theory of cognitive dissonance? Leon Festinger introduced this concept in
How does marketing use cognitive dissonance? Brands reinforce positive beliefs to reduce buyer’s remorse after purchases.
Is cognitive dissonance always negative? No. It can motivate personal growth and attitude change.
How does it affect relationships? People often justify behavior or overlook contradictions to maintain harmony.